In today’s rapidly evolving business landscape, understanding and innovating business models is essential for entrepreneurial success. This hands-on workshop offers a practical introduction to business model development, visualization, and innovation – empowering aspiring founders with the tools and mindset to shape sustainable and scalable ventures.

We will explore the following key topics:

• Introduction to Business Models: What is a business model and why is it important for startups? Get to know foundational concepts such as value proposition, revenue streams, and customer segments.

• Business Model Canvas & Beyond: Learn how to use tools like the Business Model Canvas to map out and visualize your ideas. We’ll also introduce complementary frameworks such as the Value Proposition Canvas.

• Business Model Innovation: Discover how successful companies adapt and transform their models – and how you can innovate your own.

• Case Studies & Hands-On Exercises: Apply the tools to real-world business profiles and start developing your own venture idea.

This interactive and practical workshop is ideal for students, researchers, and anyone in the early stages of their entrepreneurial journey. Whether you already have a business idea or are just exploring possibilities – this workshop will help you understand how to structure and refine your concepts.

Join us and learn how to think, design, and innovate like an entrepreneur!
https://veranstaltungen.uni-weimar.de/de/events/0196e7e2-74b5-71d9-9562-6c17de827ba5?scopeFilter%5Bpublicly_visible%5D=true&scopeFilter%5Bhidden_in_lists%5D=false&scopeFilter%5Bended%5D=false