How do products and ideas become brands? Which assumptions and strategic choices shape their identity? How can a clear core brand be developed and visualised, and what legal aspects should be considered early on?

This workshop is reserved for participants of the programs neudeli Fellowship and neudeli EmpowHER. If you are not a participant in one of these programs, participation is possible depending on available capacity. Please register by email at neudeli[at]uni-weimar.de

Facilitator: Charlene (neudeli team)