In a more and more connected and linked world, the reach can be amplified by the use of the internet, for example by the use of social media. Another approach is to use (big) data, generated by or with the help of the internet to create a database and draw information from it, in order to develop or design.
Reach in this context means on the one hand, the amount of people interacting with the objects (building, furniture, device etc.) as well as the number of people contributing to it (data, information etc.)
