Marketing
The goal of university and student marketing is to communicate the University’s identity and values in an authentic, creative, and targeted way, ensuring both internal and external visibility. We combine strategic and operational work to attract, retain, and engage students, and to strengthen the Bauhaus-Universität Weimar brand. We develop and manage central marketing and communication initiatives, such as brand-building campaigns, developing and implementing specific events, and designing promotional materials.
To accomplish this, we work closely together with the departments, faculties, central services, student representatives, and external partners, such as the city of Weimar, the Klassikstiftung, and external designers.
Contact
We develop and implement concepts and approaches for university and student marketing that strengthen the University’s identity and growth.
We also advise the university community on specific matters and help them to effectively prioritise, plan, and implement marketing initiatives with the aim of establishing a coherent image of the University.
Dipl.-Des. Romi Klockau
University Marketing
Marketing, Events, and Merchandise
Amalienstraße 13, 2nd Floor, Room 203
Phone: +49 (0) 36 43/58 11 66
E-Mail: romi.klockau[at]uni-weimar.de
Anne Töpfer, M.A.
Student Marketing
Amalienstraße 13, 2nd Floor, Room 208
Phone: +49 (0) 36 43/58 11 87
E-Mail: anne.toepfer[at]uni-weimar.de
Raika Nebelung, M.A.
Events
UNESCO World Heritage
Bauhaus-Christmas Market
Amalienstraße 13, 2nd Floor, Room 209
Phone: +49 (0) 36 43/58 11 74
E-Mail: raika.nebelung[at]uni-weimar.de
Image-Building Initiatives
We capture the University’s identity, interpret it, and effectively showcase it through media, publications, and digital formats.
This includes promoting central publications and developing appropriate content; it also includes arranging professional staff photos and managing the University website. Together, these measures form a recognisable, appealing, and accessible image.
Student Marketing
The University Communications team is responsible for closely collaborating with the Office of Student and Academic Affairs (DSL) on student marketing at the University. We focus on the question of what young people need to know before deciding to study at our University and on what makes us unique.
Some of the tasks we carry out or support in terms of concept, content, organisation, and consultation include:
- Maintaining and developing websites
- Providing images, videos, and texts
- Creating and developing content
- Procuring equipment for events and recruiting initiatives (e.g. exhibition stands)
- Media and advertising campaigns
- Managing posts on the main website
- Planning advertisements and student recruitment campaigns
- Print Materials
Events
We work to ensure that events are visible and that they offer meaningful experiences and a lasting impact. This includes University-wide events as well as smaller events with a specific focus.
In some cases, we coordinate and organise selected events with other departments or external partners. These events include:
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Merchandise
Über Produkte und Präsenz schaffen wir Identifikation und Wiedererkennung:
Unser Merchandise steht für Zugehörigkeit und Haltung, nicht nur für Produkte. Wir gestalten und koordinieren Produkte, die unsere Universität authentisch nach außen und innen repräsentieren.
UNESCO Welterbe
Das Staatliche Bauhaus Weimar markiert eine wichtige Epoche in der Geschichte der Bauhaus-Universität Weimar:
Die Universitätskommunikation ist in Zusammenarbeit mit Thomas Apel an der Ausrichtung der Bauhaus-Jubiläen und der Organisation der Bauhaus-Spaziergänge beteiligt. Zudem erstellen wir Informations- und Imagemedien für Besucher*innen und organisieren(?) wir den UNESCO Welterbetag und den Denkmaltag.
Ausgewählte Projekte, Kampagnen und Veranstaltungen
Planen Sie ein Vorhaben im Bereich Hochschul- oder Studierendenmarketing oder haben Sie Fragen zu bestehenden Formaten? Wir beraten und unterstützen Sie bei der weiteren Planung und Umsetzung. Sprechen Sie uns gern an!