In 2025, the Faculty of Art and Design set the motto for this year’s Summaery exhibition: “ACHTUNG”. It draws attention to the fresh and clever projects developed by our students. At the same time, we are making a statement, calling for respect for values such as freedom of expression, diversity, equality and multiculturalism. The concept and visual idea were developed by the Image-Text Conception Professorship.
Master’s students Leonard Behre and Mona Kerntke were responsible for designing the visual identity. Strong visual accents, borrowed from warning signals, run through all formats. Stretched typography and arrows within a clear grid create rhythmic repetitions and a visual pull, reinforced by the signal colours of silver and pink. In addition to the posters, the following items were also created: a programme booklet, a folding map, a billboard, banners, signage and merchandise products.