This campaign takes the simple approach of assuming from the outset that people intend to vote in the election. So the question is not whether to vote, but who to go to the polling station with. This question is answered in a series of animations and posters showing unusual pairings on their way to vote, for example a skateboarding granny with her granddaughter. The campaign uses collage illustrations to express this diversity in an abstract and humorous way. People are able to send postcards featuring the campaign motifs to arrange a polling station date with the person of their choosing. The campaign aims to subtly convey that democratic participation is not just a duty, but a privilege – and that it is a social experience that we can have together.

(c) Paula Gerharz, Sebastian Günter, Kevin Kulke, Philipp Merschkötter