Dr. Nicola Kleer

Nicola Kleer was a research and teaching assistant at the chair of »Innovation Management and Media« of Prof. Dr. Reinhard Kunz. She supported the Department of Media Management from November 2022 until March 2023.

In addition, Nicola Kleer is a PhD student at the Faculty of Management, Economics and Social Sciences at the University of Cologne. She has been working as a research assistant at the professorship Media and Technology Management (former holder of the professorship is Prof. Dr. Kunz) since June 2019. 

After finishing her bachelor’s degree in Business Administration (B.Sc.) at the Ludwig-Maximilians-Universität München, she studied Business Administration: Media and Technology Management (M.Sc.) at the University of Cologne. She completed her master’s degree with a thesis on the impact of actor engagement on companies’ business models.

Her research interests are in the fields of business model dynamics, customer engagement in online communities, actor engagement in networks, and digital technologies. Current research projects focus on the antecedents and consequences of customer engagement in online communities and on the antecedents of business model innovations and transformations.

Selected Publications

Recent Publications

Kleer, N. & Kunz, R. (2022). The Impact of Actor Engagement on the Business Models of Video Game Developers. International Journal on Media Management. Online: https://doi.org/10.1080/14241277.2022.2038604.

Wenzel, S., Kleer, N., & Kunz, R. (2022). Customer Engagement Behavior in the Media and Technology Industry: A Quantitative Content Analysis of Content Types and COVID-19 Context. Journal of Media Business Studies.

Kunz, R. & Kleer, N. (2020). Das Management von Medienunternehmen im Wandel, in: Roth, S., Horbel, C., & Popp, B. (eds.): Perspektiven des Dienstleistungsmanagements. Springer Gabler, 571-592. Online: https://doi.org/10.1007/978-3-658-28672-9_29.

O’Brien, D., Wellbrock, C. M., & Kleer, N. (2020). Content for Free? Drivers of Past Payment, Paying Intent and Willingness to Pay for Digital Journalism – A Systematic Literature Review. Digital Journalism, 8(5), 643-672. Online: https://doi.org/10.1080/21670811.2020.1770112.

Recent Conference Presentations

Social media communication guidelines for media companies – A quantitative content analysis and multiple regression analysis of media brands’ Facebook posts, European Media Management Association (EMMA), Munich, Germany 2022.

Die Bedeutung von Kundenengagement im digitalen Zeitalter, Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), München, Deutschland, 2022.

The Impact of Content Type and COVID-19 Context on Customer Engagement: A Quantitative Content Analysis of Media and Technology Companies (with  S. Wenzel and R. Kunz), European Media Management Association (EMMA), Jönköping, Sweden, 2021. 

The Impact of Actor Engagement on Media Business Models: A Case Study on World of Warcraft (with R. Kunz), Conference of the International Media Management Academic Association (IMMAA), Qatar, October 2019.

Digital Technologies and their Impact on Business Model Innovation (with R. Kunz and J. Mütterlein), Conference of the International Media Management Academic Association (IMMAA), Qatar, October 2019.