Courses

The Chair for Marketing and Media Research is offering seminars and lectures in the student programs of Bachelor Media Culture and Master Media Management on a regular basis.
In addition, a Bachelor's or Master's colloquium is held every semester, during which the students' theses are supervised.

Please, select a semester from the subpages in the menu to the right, to receive further information about which seminars and lectures are being held in the current semester.

Aktuelle Lehrveranstaltungen

Pflichtmodul »Angewandte empirische Marktforschung« 
Das Modul setzt sich aus folgenden Veranstaltungen zusammen:

• Vorlesung "Empirische Marktforschung" (Prof. Dr. Jutta Emes)
• Seminar "Multivariate Analysemethoden" (Prof. Dr. Jutta Emes)
• Seminar "Forschungskolloquium und Praxiswerkstatt Marktforschung" (Prof. Dr. Jutta Emes, Rath Rattanakorn, M.A.)

Studienmodul »Marketing und Medien«
Das Modul setzt sich aus folgenden Veranstaltungen zusammen:

• Seminar "Digitale Transformationen in der Medienindustrie" (Prof. Dr. Jutta Emes)
• Seminar "Innovation und Markenbildung in der Musikindustrie" (Dr. David Zakoth, Dr. Matthias Bender)

Projektmodul »Marketing und Medien« (Master Medienmanagement)

Das Modul setzt sich aus folgenden Veranstaltungen zusammen:

»Masterkolloquium«

»Bachelorkolloquium«

You want to write you final thesis at the chair of marketing and media research? Here, you will find further information.

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In this project module, students of the master programme media management learn and apply everything concerning scientific marketing research within the framework of a practical project in cooperation with partners from different industries.

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The Chair for Marketing and Media Research participates on a yearly basis in different international marketing simulations. Students of the master programme media management learn to apply their marketing skills in international teams.

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