Since October 2025, Marie Beßner has been working as a research assistant at the Chair of Innovation Management and Media at the Bauhaus University Weimar. She successfully completed her master's degree in media management at the Bauhaus University Weimar in September 2025, after previously completing her bachelor's degree in applied media and communication studies at the Technical University of Ilmenau. In her master's thesis, Marie Beßner examined the connection between social media communities such as BookTok and Bookstagram and the commercial success of books. She presented the project based on her master's thesis at the DGPuK annual conference of the Media Economics Section in Salzgitter in September. Starting in October 2025, she will be working on internationalization as part of the BAUHAUS4EU alliance.