Entrepreneurial Marketing

Instructor: Prof. Dr. Jutta Emes

Number of CP: 3 CP, 2 credit hours

Type of Course: Seminar

This course introduces the participants to core concepts of entrepreneurial marketing. In the beginning basic knowledge is presented. In the course of the seminar students will work together in teams and give presentations on topics like market entry strategies, marketing with limited resources, and marketing plan for start-up companies, etc.