Bachelor’s degree programme Visuelle Kommunikation (Visual Communication) – B.A.

Standard duration of programme	Deadline for application	Application
8 Semesters	31 March	How to apply

In order to develop innovative procedural and design models for a wide range of tasks, it is crucial that our future designers master concept-driven, artistic and design approaches and can apply theoretical, scientific and technical knowledge to relevant problems.

In this rapidly changing world, it is especially important to work in a flexible and conscientious manner. Students in this degree programme must learn to think methodically and independently, critically evaluate others (as well as themselves), and understand communicative, media-related processes and their aesthetic, social and environmental functions. The method of instruction described earlier, i.e. »interdisciplinary project work«, enables, encourages and even requires students to think in this way.

Our students and alumni design magazines, catalogues, manuscripts, guidance systems and websites. They take photos, produce books, films, commercials, TV graphics, posters and postcards. From simple logos to complex corporate design campaigns for cultural institutions, industry and trade, the entertainment business and advertising, they employ visual strategies to create compelling images and appearances.
The most critical skill they possess is an ability to communicate specific messages through a sophisticated interplay of words, texts and images, systems and structures. Their work promotes communication, educates and informs the public, reveals, clarifies and delights.

Following the prescribed duration of study of eight semesters, students obtain a »Bachelor of Arts« degree, the first-level certificate of professional qualification.

In the follow-up two-semester master's degree programme "Visual Cultures", students gain transferable skills for design-related professions in Visual Communication which focus on the problems and issues of Visual Cultures.

Application for the aptitude test in the Undergraduate degree programmes Visual Communication and Product Design

The aptitude test for these degree programmes is divided into three parts:

First, apply for the aptitude test in the course of study in question.
You will then receive an assignment to complete at home within a prescribed period of time.
You must then take a practical examination, come to a personal interview and present of up to 10 original samples of your design work.

Your completed assignment will be evaluated to determine whether you may take the practical and oral part of the aptitude test (pre-selection).

To apply for the aptitude test, there are two ways:

1. Fill out the registration form online. You will then receive a confirmation of receipt by email as well as the task for the due date.

2. Submit the following documents and post it to arrive no later than 31 March of the year:

an informal letter of application that identifies which course of study you are applying for or the following » form
a stamped, self-addressed C5 envelope (with the correct amount of postage)
You will then receive the task by post.

Address:

Bauhaus-Universität Weimar
Fakultät Kunst und Gestaltung
Bewerbung »[title of degree programme]«
Geschwister-Scholl-Straße 7
D-99423 Weimar

Candidates who are invited to take the aptitude test for the degree programmes Visual Communication and Product Design should bring ca. 10 work samples to the practical examination.

Language requirements:
Please submit a current proof of language proficiency with your application documents, which shows that you will reach the required language level by the time of your matriculation at the latest.
Lessons are taught in German. You must provide proof of German language proficiency with one of the following or equivalent certificates:

DSH-2 (Deutsche Sprachprüfung für den Hochschulzugang)
Test Deutsch als Fremdsprache - DaF (mininum 4xTDN 4)

For further information visit the website of the Language Centre.