»An invitation to take a closer look«: about the design concept for the summaery2025
What does the motto of this year’s summaery »ACHTUNG« mean for you?
Mona Lea Kerntke: Particularly in the transport context, the German word »achtung« can often have negative connotations. We want to change this, especially for the summaery. »Achtung« is not just a warning, but also a call to action. Our design is loud and direct, but not discouraging – rather, it is an invitation to take a closer look, to remain alert and to redirect our gaze.
How did you incorporate the motto into your design?
Leonard Behre and Mona Lea Kerntke: Elements from the roadscape and traffic infrastructure formed our starting point – in other words, precisely where »achtung« often becomes visible and directly tangible in everyday life: in road markings, signs, escape routes and reflective materials. We were inspired by the aesthetics of stretched road markings – lettering and arrows that appear normal to drivers when travelling at high speeds that are actually greatly distorted. We draw on this principle in our design. Stretched typography and arrows within a clear grid create rhythmic repetitions and a kind of visual appeal that automatically directs the eye. We opted to use neon pink and silver to round the whole look off with a corresponding colour scheme so that it also attracts attention from afar.
Is there anything special about your design that you’d like to share with us?
MLK and LB: We developed a flexible system for use across different media – whether print, online or animation. It was important to us that the design doesn’t appear static, but leaves room for flexibility and is also fun. Neon pink and silver create strong contrasts and overlapping these adds captivating overlays, a feeling of depth and shimmering light reflections.
What do you both definitely not want to miss at the summaery2025?
LB and MLK: It’s the first real summaery in Weimar for Mona and a very special one for Leonard – so we’re looking forward to the exhibitions and the atmosphere on campus all the more and definitely the release of the latest issue of PORT. And the moment when we see the finished products for our own project, of course – when everything comes together and the city lights up in neon pink and silver. Concept and visual idea for the graphic design for the summaery2025: Professor Burkhart von Scheven Masihne Rasuli Graphic implementation: Mona Lea Kerntke and Leonard Behre, with support from Professor Burkhart von Scheven, Masihne Rasuli and Adrian Palko Animations: Lorenz Weiland

summaery2025 Plakate
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