After completing the course, participants will be able to:
- analyse complex entrepreneurial opportunities in the context of the transformation of European mobility and industry;
- identify and assess changing customer needs, market opportunities and technological developments across different European contexts;
- evaluate innovation opportunities from multiple perspectives, including market, technology, manufacturing, sustainability, business model and brand;
- apply entrepreneurial methods such as opportunity assessment, customer discovery and business model development to a real-world challenge;
- collaborate effectively in interdisciplinary and intercultural teams and use different disciplinary and European perspectives as a resource for innovation;
- translate research and insights into a coherent venture concept and develop evidence-based strategic recommendations;
- communicate and defend an innovation concept through a compelling entrepreneurial narrative and professional pitch
Bei erfolgreicher Teilnahme erhalten die Teilnehmenden 3 ECTS-Punkte.