Go, Trabi, Go! – Rethinking Mobility

After completing the course, participants will be able to:

• analyse complex entrepreneurial opportunities in the context of the transformation of European mobility and industry;
• identify and assess changing customer needs, market opportunities and technological developments across different European contexts;
• evaluate innovation opportunities from multiple perspectives, including market, technology, manufacturing, sustainability, business model and brand;
• apply entrepreneurial methods such as opportunity assessment, customer discovery and business model development to a real-world challenge;
• collaborate effectively in interdisciplinary and intercultural teams and use different disciplinary and European perspectives as a resource for innovation;
• translate research and insights into a coherent venture concept and develop evidence-based strategic recommendations;
• communicate and defend an innovation concept through a compelling entrepreneurial narrative and professional pitch

Upon successful completion, participants will receive 3 ECTS.

The course is designed for Bachelor’s, Master’s and PhD students from all Bauhaus4EU partner universities who are interested in innovation, entrepreneurship and the future of mobility.

Students from all academic disciplines are welcome. No previous academic background in business, economics, entrepreneurship, engineering, mobility or related fields is required.

The course is intentionally interdisciplinary. Participants contribute the perspectives, methods and expertise of their respective disciplines, countries and cultural contexts to the challenge. This diversity of perspectives is considered an essential resource for developing new approaches to mobility and entrepreneurship in Europe.

The entrepreneurial and business knowledge required for the challenge will be provided through an online Entrepreneurship Toolkit, which participants can access for self-study and throughout the project. It includes learning modules on Entrepreneurship 101, Impact Entrepreneurship, Business Modelling and Strategic Planning, and Entrepreneurial Finance and Analysis.

The course is therefore particularly suitable for students who are curious, open to interdisciplinary collaboration and interested in transforming complex societal, technological and economic challenges into entrepreneurial opportunities.

No previous knowledge of entrepreneurship, business, economics or mobility is required. All relevant entrepreneurial concepts and methods will be introduced during the course and are additionally available through the online Entrepreneurship Toolkit for individual self-study.

Participants should have a good working knowledge of English and be willing to actively contribute to an intensive, interdisciplinary and intercultural team experience.

Prof. Dr. Nikolaus Seitz (Jun.-Prof.), Dr. Martina Buratti, Isaiah McClean
Chair of Entrepreneurship and Technology Transfer
Bauhaus-Universität Weimar, Germany

Jan-Christoph Kaiser-Seißer, M.A.
Suedinform Brand & Image Strategy Consulting
Lecturer in Brand Management

Sophia Lick, M.Sc.
Pitch Coach and Strategist

Your application should be submitted until November 2nd, 2026. It should include:

• Letter of Nomination (applicants financed by the BIP scholarship from the partner universities)
• CV
• Portfolio (optional)
• English language certificate (optional)
   

In addition to the documents listed above, you will be asked to answer questions and/or complete tasks related to your motivation as part of the online application process.

The course fee is 300 EURO and includes:

• Orientation & Support
• Programme according to description
• Teaching materials
• Certificate
• Free use of library

The course fee does not include:

• Travel costs
• Accommodation
• Insurance
   

Participants, coming from the partner universites in the framework of Erasmus BIP scholarship and BUW students don't pay the course fee.