The Digital Hub, based within the Faculty of Media, forms part of the Cluster of Excellence: Imaginamics and builds bridges between research in the humanities and social sciences and application-oriented projects in computer science. The focus is on the relationship between (media) technology and practices of social imagination, particularly with regard to the transformation of collective imaginaries through algorithms and virtual spaces. The research examines not only how digital technologies and media intervene in the process of social imagination. Working closely with the Department of Computer Science, the Digital Hub also develops the technological foundations needed to explore the question of social imagination using advanced research tools, extending as far as the further development of Social Virtual Reality (SVR) technologies.