User Research
Research we did
During the course Human Centered Design we conducted an exploratory user study to find out about the acquaintance of Creative Commons, potential pitfalls and caveats of its usage. Our probands were selected from students of the Bauhaus University Weimar from courses of studies ranging from Media Arts & Design over Visual Communication to Product Design aged between 20 and 28 years. All of them were selected for their unawareness of local copyright jurisdiction and licensing models (e.g. CC). The short interviews took place in their personal environment during the activity of publishing original content on their personal (micro)blogging platforms. In advance our group defined the basic premise of identifying the users motivation of publishing their works in the web. After each interview we presented the participants with the concept of Creative Commons and introduced them to the website and the function of choosing their own fitting license.
One participant gladly allowed us to publish the complete interview which you can download here: (German language)
(Participant #3, "Emily"):
- Part 1 Media:interview-p3-part1.mp3
- Part 2 Media:interview-p3-part2.mp3
Each interview has then been assessed by our group to identify the following problems, motivations and activities.
Problems we identified
One of the major problems we identified was inherent to our target group selection, which is the unawareness of Creative Commons. Most users did not know the full dimension of the rights they hold of their work and along with these how they restrict the usage of it to interested parties.
After the introction to the Creative Commons licenses and its concept most users were quite interested in using them, but as we found out were struggling how to continue from there. Some participants were not familiar with HTML and had no idea how to tag their content properly with their chosen CC license.
We identified the following Motivations and Goals of users
Before the knowledge of CC the users goals consisted of their wish to publish their project work to their models they worked with, friends and potential clients as an impromptu portfolio.
After the introduction to CC all of them were interested in opening parts of their work to the commons and using a less restrictive license.
We identified the following important acitvities
- Usage of a web browser
- Activity in online communities or social networks and especially (micro)blogging platforms (tumblr, soup.io, facebook, fotocommunity)
- Performing image uploads on said platforms and adding tag information
Our Ideas
The non-bothersome CC educator
What is the essence of this solution?
We propose a software solution which is capable of identifying potential users who would be interested in CC and would benefit from it. This process should intercept at a strategically important point in the workflow of the user, for example right after a finished image upload to a website.
Why are current solutions unable to support users in this?
To address this problem domain usually campaigning through advertisements comes to mind. In contrast, our idea addresses only creative users who already participate in some sort of sharing. Furthermore, we pursue the goal of communicating with the user when his attention is focused on his personal sharing activity.
The license manager
What is the essence of this solution?
A piece of software which eases the access to the Creative Commons license generator with the capability of storing a default chosen license. It is a one click solution for tagging content he shares on websites without the need for the user to know HTML or Markdown.
- It seems interesting to me, but it is not easy to imagine how exactly it will work. Could you give a brief scenario or some rough sketches to direct our thinking in the right direction? --JanD 22:24, 26 May 2013 (CEST)
Why are current solutions unable to support users in this?
We know of no current solution which addresses this usage scenario. Not all users are already familiar with a workflow using tabbed browsing to access the information on creativecommons.org and know how to properly tag their content.
- Compare your ideas to: https://addons.mozilla.org/en-us/firefox/addon/openattribute/ It mainly seems for sharing and retrieving licence information, but might be a good inspiration.--JanD 22:24, 26 May 2013 (CEST)
Implementations
We propose a small browser addon which either asks the user of his sharing habits or analyses the history in a way to identify potential users who already publish their work in the web. If the user is a candidate the software would display a teasing comment if he knows about Creative Commons after which he can choose to be never bothered again or get a brief introduction about it. As soon as the software is aware that the user knows about CC it would provide an unobstrusive button on the navigation toolbar acting as a small license selector and manager.
The interruption
Explanation or image video
License Manager
- the images of the paper prototype are nice!
- if I get it right, the licence manager and the "educator" are combined in the same add-on?
- how do you get the user to install the add-on in the first palace? What are advantages users could see if they are only remotely aware of copyright and CC? --JanD 22:12, 26 May 2013 (CEST)