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| -- In General: 	- visit relevant events in town and promote the Mani.Fest (e.g. long night of the museums - may 29th)   | -- In General: 	- visit relevant events in town and promote the Mani.Fest (e.g. long night of the museums - may 29th)   | ||
| --- week 0 | --- week 0 (begins 10/5/10) | ||
| make a press plan/time schedule (Done: you're reading it!) | make a press plan/time schedule (Done: you're reading it!) | ||
| --- week 1 | --- week 1 (begins 17/5/10) | ||
| - share a workshop: how to apply to a festival (cv, documentation, proposal writing) | |||
| - coinciding with our event's submissions deadline   | |||
| - make contact with press partners (Medien Faculty press agent Antje Kahn, central University press office (UK) in Rektor's office, Summaery press team, mediengang team) | |||
| - design visual branding plan | |||
| - make a call for projects flyer   | |||
| - set up a project email account so people can get in touch with us (done: gmail account) | |||
| - have info ready online specifying the submission procedure   | |||
| - explain why we collect so much info, bio, tech setup, concept, image links etc.   | |||
| - let people know that our platform (the festival) is available   | |||
| --- week 2 (begins 24/5/10) | |||
| 	- activate our online social networks (myspace, facebook etc.) | 	- activate our online social networks (myspace, facebook etc.) | ||
| 	- new website online,  good URL - appropriate design | 	- new website online,  good URL - appropriate design | ||
| 	- brand design drafted   | 	- brand design drafted   | ||
| 	- write press text | 	- write press text | ||
| --- week 3 | --- week 3 (begins 31/5/10) | ||
| 	- press text finished | 	- press text finished | ||
| defining our target audience   | |||
| defining our target audience:  | |||
| what media reaches this audience   | what media reaches this audience   | ||
| tv, radio, radio lotte, NDR, antenna thuringen, sputnik,   | tv, radio, radio lotte, NDR, antenna thuringen, sputnik,   | ||
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| unicato   | unicato   | ||
| --- week 4 | --- week 4 (begins 7/6/10) | ||
| 	- artist chosen | 	- artist chosen | ||
| 	- design event flyers & poster | 	- design event flyers & poster | ||
| 	- start press pack design | 	- start press pack design | ||
| 	- Print press List + Contact, Deadlines - international + locally based ones - (erfurt based Copymag, intro magazine) | 	- Print press List + Contact, Deadlines - international + locally based ones - (erfurt based Copymag, intro magazine) | ||
| 	- find/contact online magazines and blogs + Contact, Deadlines | 	- find/contact online magazines and blogs + Contact, Deadlines | ||
| 	- first video trailer | 	- first video trailer | ||
| --- week 5 | --- week 5 (begins 14/6/10) | ||
| 	- make a press pack   | 	- make a press pack   | ||
| --- week 6 | --- week 6 (begins 21/6/10) | ||
| 	- press conference (maybe combined with pre-event) well related to the atmosphere of our event | 	- press conference (maybe combined with pre-event) well related to the atmosphere of our event | ||
| --- week 7 | --- week 7 (begins 28/6/10) | ||
| 	- arrange interview with artists + press (in collaboration with Artist Management team) - June 25th | 	- arrange interview with artists + press (in collaboration with Artist Management team) - June 25th | ||
| 	- (2nd video trailer) | 	- (2nd video trailer) | ||
| 	- pre-event fotos | 	- pre-event fotos | ||
| --- week 8 | --- week 8 (begins 5/7/10) | ||
| --- week 9 | --- week 9 (begins 12/7/10) | ||
| 	- MANI.FEST !!-   | 	- MANI.FEST !!-   | ||
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