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*'''PR''' | *'''PR''' | ||
-- In General: - visit relevant events in town and promote the Mani.Fest (e.g. long night of the museums - may 29th | '''-- In General:'''<br> - visit relevant events in town and promote the Mani.Fest (e.g. long night of the museums - may 29th) | ||
'''--- week 0''' (begins 10/5/10)<br> | |||
make a press plan/time schedule (Done: you're reading it!) | make a press plan/time schedule (Done: you're reading it!) | ||
--- week 1 (begins 17/5/10) | '''--- week 1''' (begins 17/5/10)<br> | ||
- share a workshop: how to apply to a festival (cv, documentation, proposal writing) <br> | |||
- share a workshop: how to apply to a festival (cv, documentation, proposal writing) | - coinciding with our event's submissions deadline <br> | ||
- make contact with press partners (Medien Faculty press agent Antje Kahn, central University press office (UK) in Rektor's office, Summaery press team, mediengang team)<br> | |||
- coinciding with our event's submissions deadline | - design visual branding plan <br> | ||
- make a call for projects flyer <br> | |||
- make contact with press partners (Medien Faculty press agent Antje Kahn, central University press office (UK) in Rektor's office, Summaery press team, mediengang team) | - set up a project email account so people can get in touch with us (done: gmail account) <br> | ||
- have info ready online specifying the submission procedure <br> | |||
- design visual branding plan | - explain why we collect so much info, bio, tech setup, concept, image links etc. <br> | ||
- let people know that our platform (the festival) is available <br> | |||
- make a call for projects flyer | |||
- set up a project email account so people can get in touch with us (done: gmail account) | |||
- have info ready online specifying the submission procedure | |||
- explain why we collect so much info, bio, tech setup, concept, image links etc. | |||
- let people know that our platform (the festival) is available | |||
--- week 2 (begins 24/5/10) | '''--- week 2''' (begins 24/5/10) <br> | ||
- activate our online social networks (myspace, facebook etc.) <br> | |||
- new website online, good URL - appropriate design <br> | |||
- brand design drafted <br> | |||
- write press text <br> | |||
'''--- week 3''' (begins 31/5/10) <br> | |||
- press text finished <br> | |||
- defining our target audience: <br> | |||
what media reaches this audience? <br> | |||
--- week 3 (begins 31/5/10) | |||
- press text finished | |||
defining our target audience: | |||
what media reaches this audience | |||
tv, radio, radio lotte, NDR, antenna thuringen, sputnik, | tv, radio, radio lotte, NDR, antenna thuringen, sputnik, | ||
local newspapers, student magazines | local newspapers, student magazines, MDR tv, unicato <br> | ||
unicato | |||
--- week | '''--- week 4''' (begins 7/6/10)<br> | ||
- artists chosen <br> | |||
- design event flyers & poster <br> | |||
- start press pack design <br> | |||
- Print press List + Contact, Deadlines - international + locally based ones (erfurt based Copymag, intro magazine) <br> | |||
- find/contact online magazines and blogs + Contact, Deadlines <br> | |||
- first video trailer <br> | |||
'''--- week 5''' (begins 14/6/10) <br> | |||
- make a press pack <br> | |||
- ( | '''--- week 6''' (begins 21/6/10) <br> | ||
- press conference (maybe combined with pre-event) well related to the atmosphere of our event <br> | |||
- pre-event fotos | '''--- week 7''' (begins 28/6/10) <br> | ||
- arrange interview with artists + press (in collaboration with Artist Management team) -> June 25th <br> | |||
- (2nd video trailer) <br> | |||
- pre-event fotos <br> | |||
--- week 8 (begins 5/7/10) | '''--- week 8''' (begins 5/7/10) <br> | ||
--- week 9 (begins 12/7/10) | '''--- week 9''' (begins 12/7/10) <br> | ||
- MANI.FEST !!- | - MANI.FEST !!- | ||