Sarah Pacheco Alvim: Difference between revisions

This data and image appropriation came to me for actually being more interested in people's reaction than on my own content, a sort of easily observable behaviour in social media. I wished to shift the attention from my work to people's interaction. This idea itself might be an appropriation of Marcia X's performance and installation  "Exposição de Ícones de Gênero Humano". Marcia's piece was a 2 day installation. In the first day there was a vernissage in which she performed as herself around people while there were video and photo recordings being made of the vernissage. On the second day the gallery opened exhibiting the products from the night before.  

If Marcia's intent was to bring focus to the social artistic scene and ritual of vernissages, mine is to bring focus to the interactions we have gotten used to in social media. I believe this is relevant as well to the artistic context considering the insertion of artists in these mediums as a way to publicise their art. The relation between artist and viewer has become more approachable and in this context ceased to be a specific ritual with it's own social code, such as vernissages, and adopts the same platform and behaviour as any other personal social media profile. This lack of difference between normal everyday social interaction and artist-viewer interaction becomes even more interesting when it brings up the question of what is art. When art is showcased in the same space and way, is produced and uses the same medium, is the same theme and aesthetic as any other thing in the internet and it is not presented at a gallery, can we really tell the difference between art and… Anything else?

Artist reference: Exposição de Ícones de Gênero Humano, by Marcia X [http://marciax.art.br/mxObra.asp?sMenu=1&sObra=39] (text in Portuguese)