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===[[GMU:Synbio_supermarket/Concept|Supermarket]]=== | ===[[GMU:Synbio_supermarket/Concept|Supermarket]]=== | ||
"Supermarket" is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. This metaphor will be developed and adapted to the projects purpose. <br> | "Supermarket" is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. This metaphor will be developed and adapted to the projects purpose. <br> | ||
One important aspect is the "Supermarket look&feel". What is it like to be and to shop in the synthetic biology supermarket? What is the customer experience? How can the idea of a supermarket be evoked, | One important aspect is the "Supermarket look&feel". What is it like to be and to shop in the synthetic biology supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experienced and manifested in the minds of its visitors? <br> | ||
The supermarket will be | The supermarket will primarily be realized in form of a web platform. It is its central interface element. Therefore a distinct visual language and a Corporate Design will be created and the platform will be technically developed and implemented.<br> | ||
Though the supermarkets appearance complies with established web shop formats, its communicative goal is fundamentally different: To stimulate the engagement with synthetic biology, Its possibilities and implications, by means of offering exemplary "consumer products" in a retail environment. [[GMU:Synbio_supermarket/Concept|read more...]] | |||
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===[[GMU:Synbio_supermarket/Products|Products]]=== | ===[[GMU:Synbio_supermarket/Products|Products]]=== | ||