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===[[GMU:Synbio_supermarket/Concept|Supermarket]]=== | ===[[GMU:Synbio_supermarket/Concept|Supermarket]]=== | ||
"Supermarket" is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. This metaphor will be developed and adapted to the projects purpose. <br> | |||
One important aspect is the "Supermarket look&feel". What is it like to be and to shop in the synthetic biology supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? <br> | |||
The supermarket will be primarily realized in form of a web platform. It is its central interface element. Therefor a distinct visual language and a Corporate Design will be created and the platform will be technically developed and implemented.<br> | |||
Thought the supermarkets appearance complies with established web shop formats, its communicative goal is fundamentally different: To stimulate the engagement with synthetic biology, Its possibilities and implications, by means of offering exemplary "consumer products" in a retail environment. | |||
===[[GMU:Synbio_supermarket/Products|Products]]=== | ===[[GMU:Synbio_supermarket/Products|Products]]=== | ||
====Products in Developement==== | ====Products in Developement==== | ||