BEBO, The Breafast Box
So, what if financial crisis and bankruptcy go hand in hand and are in part related with the low efficiency of employees. What if all companies around the world as a first step for higher efficiency start by giving to employees an adequate alimentation? Better nutrition leads to a stronger immune system, less illness and greater cognitive and productive capacity throughout their lives. It could even be covered by health insurance, why not?
Nutritional experts have referred to breakfast as the most important meal of the day, citing studies that found that people who skip breakfast are disproportionately likely to have problems with concentration, metabolism, and weight. It is also a meal that has been a part of the daily routine for many generations.
The Breakfast Box is a project whose main idea is to design a product for motivating and energizing employees, which was inspired by Care Packages. This is how design helps to introduce a new way to cater economic crises in a way that everyone will work in a better mental condition.
Videos: Breakfast
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Vanessa Murillo, 2012