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EYE TRACKING TODAY | EYE TRACKING TODAY | ||
In recent years many eye tracking research seems to have been focused on human-computer interaction, measuring how the human brain processes various user interfaces, web pages, graphics and layouts etc. Some of the popular usage areas in marketing include better understanding how customers look at products on shelves, which sections of the store get more attention and finding ways to optimize those products based on the data. | |||
The standard for eye tracking today is still video based. Eye trackers today use infrared light and high definition cameras to project light onto the eye and record the direction of the cornea and pupil. Advanced algorithms are then used to calculate the position of the eye and determine exactly where it is focused. This makes it possible to measure very fast eye movements with high accuracy. The most advance eye tracking methods current used are eye tracking glasses and virtual reality (VR) headsets with integrated eye tracking. | |||
PATCHES | PATCHES | ||
REFERENCES | REFERENCES | ||
Alfted L. Yarbus, Eye Movement and Vision, trans. Basil Haigh, New York Plenum Press | Alfted L. Yarbus, Eye Movement and Vision, trans. Basil Haigh, New York Plenum Press | ||
“Yarbus, eye movements, and vision” Benjamin W Tatler, Nicolas J Wade, Hoi Kwan, Boris M Velichkovsky https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3563050/ | “Yarbus, eye movements, and vision” Benjamin W Tatler, Nicolas J Wade, Hoi Kwan, Boris M Velichkovsky https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3563050/ | ||
How Do We See Art: An Eye-Tracker Study https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3170918/ | How Do We See Art: An Eye-Tracker Study https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3170918/ | ||
Tracking - Pupil Tracking https://www.notion.so/Tracking-Pupil-Tracking-2371c7334752476f86f22e7ee6ffdf47 | Tracking - Pupil Tracking https://www.notion.so/Tracking-Pupil-Tracking-2371c7334752476f86f22e7ee6ffdf47 | ||
cv.jit | Computer Vision for Jitter https://jmpelletier.com/cvjit/ | cv.jit | Computer Vision for Jitter https://jmpelletier.com/cvjit/ | ||
EYE TRACKING WITH CV JIT CENTROIDS https://www.youtube.com/watch?v=o4F34FL8BN4&ab_channel=ProgrammingforPeople | EYE TRACKING WITH CV JIT CENTROIDS https://www.youtube.com/watch?v=o4F34FL8BN4&ab_channel=ProgrammingforPeople | ||
Jit.lcd tutorials by Kimberlee Swisher https://www.youtube.com/channel/UCg8PkUJrxqsYaesUwhadzfw | Jit.lcd tutorials by Kimberlee Swisher https://www.youtube.com/channel/UCg8PkUJrxqsYaesUwhadzfw | ||