| Beschreibung |
The quality and utility of the results you get from web search engines such as Google is concerning.
Many websites in the results have repetitive, wordy, uninformative, and highly commercialized content. With generative AI, we see the possibility that the synthetic web in which machines produce content for other machines will take over the human web.
We want to monitor the situation by building a tool: the search engine observatory. The tool will regularly scrape multiple search engines, measure the quality of the results, and display the results across time.
Students will learn how search engines work, define queries to monitor selected genres of websites (product reviews, recipes, tutorials, news, tech blogs, ...), measure the degree of generated content, commercialization, and search engine optimization, and render the results in an interactive web application. |
