The Seminar will be held together with Dipl.-Des. Viola Ahrensfeld
In the past, the creative disciplines - from media design to product design to architecture - have tried to define themselves in particular through their design and planning character. Not least because in this way – against the background of a society that is increasingly based on the division of labor – one can better understand one's own social role and distinguish it from the craft- and machine-producing industry. However, this self-image tends to be accompanied by a certain problematic perspective, namely the assumption that the designed and planned things, when they are realized and used, do what and only do what they were intended to do, in other words: what they were designed for. At the latest since technological sociological approaches such as actor network theory or technological philosophical approaches such as mediation theory, this purpose-oriented understanding of technology has been shaken. Things not only do what they were designed for, but have a variety of hidden and indirect influences. As complex realities, they help shape how we perceive and judge ourselves and others and thus have an epistemic dimension. They influence our decisions and what we want and therefore have an ethical dimension. And they help shape our competencies and incompetencies by influencing our actions and thus have an ontological dimension. Our relationship with ourselves and the world is thus shaped in a comprehensive way by the things and spaces in our environment, even if it was not part of the design intent.
We want to investigate these hidden dimensions of design on the basis of a topic that is often perceived as an undesigned, natural phenomenon, namely the phenomenon of aging and the generation differences that go with it. We want to analyze concretely how design creates and actualizes certain ideas of age from young to old, evokes certain assumptions and judgments, through to mostly unintentional stereotypes and stigmatizations. The target group and age group orientation in the design promises on the one hand to serve the specific needs of individual age groups, but on the other hand it helps to separate the ages so that we do not live in a common world with people of different ages but just in the world that seems designed for our respective age group. The question also arises as to whether certain competencies and incompetence perceived as age-dependent are primarily caused by design.
Together we will examine the hidden influences of design on different age groups. This requires suitable methods that make the unobservable observable. We will test these in independent user, product and network analyzes and develop them further if necessary.
In addition to the observation and analysis of the existing hidden age design, we will deal with a further focus on whether and how such hidden influences of the design can be taken into account and caught up in the design process. To this end, we want to work speculatively in terms of design and evoke the effects of design on future concepts of "age" and "generations" using fictional products.
All degree programs (PD, VK, FK, MKG, LAK, Architecture, Urbanistic etc.)
Please consider the study regulations which apply to you.