| Beschreibung |
Given current developments in virtual reality technologies and the metaverse, it is time to examine how we make decisions in social virtual environments. Behavioral economics studies the human decision-making process by conducting various experiments based on game theory and comparing the results to the best economic solutions. We know from real-world studies that psychology, culture, emotions, and cognition generally influence our decisions and keep us from acting like homo economicus, a hypothetical human being who makes optimal decisions in accordance with their rational self-interest.
In this project we will study the influence of the virtual environment and the appearance and expressiveness of avatars on decision making in social virtual reality. This behavioral economics study will be prepared, performed and analyzed in collaboration with Prof. Jürgen Rösch, Professor of Digital Economics, and a group of media management master's students. |
