A real time representation of social media data could display all this, showing in cycle the 5 hottest trending topics of the moment and the other words most associated with them, in the form of a word cloud. #JenaScreen also appears always in the cycle, allowing direct posting on the screen. The colours of the text represent each topic in a real-time map that appears during the cycle. The brightness of each word within these colours represents its evolution in the past days, putting the real-
time information in context. Instead of a chaotic facade directed to illuminated commercial signs fighting each other, the city can now have a clear, attractive façade to look at. The existing signs can be integrated into the display during the cycle. The screen can also be used to add other content to this real life data portal to Jena cyberspace.