Brand Identity vs. Identity Brand 1 Start to
create a graphical sign 2 Verify that the
developed character avoids a specific meaning
3 Diversify the result in groups and visual
families 4 Develop a name (or names), means
a wording with the same principles of your visual
5 Verify the developed denomination avoids a
specific meaning 6 Combine the character
and the word on the highest possible aesthetic
level 7 Diversify the result in groups and visual
families 8 Open ebay or a similar site with
varieties of product or service-categories
9 Select randomly a specific topic of a product
or service 10 Merge now your developed brand
with this selection 11 Argue now your final
corporate Identity to other identities in this
category Epilogue Start to create a mascot for
your brand identity supporting your visual
statement form the complete opposite side.