Nowadays it's not uncommon that people are always in a hurry but I was interested what happens when you force people to be silent and calm.
How does their body language and facial expressions change during this moment of silence?
It was kinda like a challenge for them. During this time they should been in an unknown state, which they are not used to. That's why they wear makeup for an additional challenge, to overcome the awkwardness of showing yourself to other people while wearing makeup.
In the end it was a challenge for them and is a challenge for the viewer, to take the time and watch it thoughtfully.