GMU:Synbio supermarket/Concept - Revision history

Bernd: Replaced content with "All Content has been transferred to the Discussion page. Please Log in."

2010-09-15T16:33:14Z

Replaced content with "All Content has been transferred to the Discussion page. Please Log in."

← Older revision		Revision as of 16:33, 15 September 2010
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	~~===Supermarket Conception===~~		All Content has been transferred to the Discussion page. Please Log in.

	Supermarket is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. The metaphor has to be developed and adapted to the projects purpose. The "look&feel" has to be developed. What is it like to be and to shop in our supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? A distinct visual language and a Corporate Design has to ~~be developed. The supermarket will be primarily be realized in form of a web platform. It is its key element. The web platform needs to be developed and implemented.<br>~~

	~~====Brainstorming 17.06.2010====~~

	~~first impression great -> grounded reality low happy feeling~~
	~~startpage bestselling prodiucts~~
	~~discriptive text + picture / videos~~
	~~ratings~~
	~~user comments (faked)~~
	~~shopping social event~~
	~~user signup > questionnaire > profile > personalized product recommendation~~
	~~product categories~~
	~~3D navigation > semantically locating categories by the area they are used in (kitchen, garden, livingspace) > secondlife?~~

	~~[[File:synbioshop-mindstorm.JPG\|center\|thumb\|300px\|mindmap]]~~

	~~====last session's shop concept by Yu 22.06.2010====~~

	~~[[File:Yu-shop.JPG\|center\|thumb\|300px\|shop concept]]~~

	~~====Atmosphere====~~
	~~What is it like to be and to shop in our supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? <br><br>~~
	The Synthetic Biology Supermarket – a sensual experience of virtual (and) reality. Enter the Sythetic Biology Supermarket, smell it, see it, touch it, feel it. Buy and change your life. Feel what synthetic biology could change in our world and be confronted with the question: How do we want to live?
	~~<br><br>~~
	~~First question to answer: Which retail format should it be?~~
	~~We already debated different possible retail formats: Flagship store, mall, department store, supermarket or boutique.~~
	~~We narrowed it down to three possibilities: Supermarket, department store or mall.~~
	~~Each format offers different pro's and con's. In the next step a decision will be made. However the main direction of the project is clear and will not be hugely affected by this decision.~~
	~~<br>~~

	*Mila, Christian

	~~====Web Platform====~~
	The supermarkets appearance complies with established web shop formats, however its communicative goal is fundamentally different: To stimulate the engagement with synthetic biology, Its possibilities and implications, by means of offering exemplary "consumer products" in a retail environment.
	~~<br><br>~~
	Products will be represented by the use of images, videos and textual product descriptions. The intention is to stimulate engagement with synthetic biology by giving information about its methods and possibilities. Here one of the projects intentions, the communication of the concepts of synthetic biology, becomes most apparent.
	~~<br><br>~~
	~~Established web2.0 formats such as user feedback and comments form a additional communication channel.~~
	Products can be described from a users perspective. Made up persons who have already purchased an article and integrated it in their daily life describe their experiences. This brings the possibility of illustrating the ~~implications for everyday life from a personal and more profound perspective. This will generally be conceived as a less biased and therefor more credible opinion then a vendors product description~~.
	~~A comment function enables the sites visitors to leave comments on products and engage~~ in ~~discussions and an exchange of ideas on the respective products and synthetic biology.~~
	A user forum offers the opportunity of deepened discussions and exchange of ideas on the idea of a supermarket of synthetic biology, its products and synthetic biology and its relevance and implications. Moderators will supply relevant additional information following the projects idea of helping to create an informed opinion of synthetic biology.

	*Ursula (tech. recruiting), Marcus (text), Bastian

	~~====Graphic Design====~~
	~~A distinct visual language and a Corporate Design will be developed.~~
	~~Covering the developement of all elements of a retail facilities communicative neccesities such as logo, webdesign, advertisment, signs, price tags,…~~

	*Jiayuan, Vanessa, [[User:yuxiaorui\|Yu Xiaorui]]

	~~====Representation at iGEM ====~~
	*Mila (Head)
	*Ideas
	**Shop
	**Vending Machine
	**Shopping Cart
	**Bar Code
	**Shop
	**Video
	~~====Team====~~
	*Mila
	*Christian
	*Ursula (tech. ~~recruiting)~~
	*Marcus (text)
	*Bastian
	*Jiayuan
	*Vanessa
	*[[User:yuxiaorui\|Yu Xiaorui]]

Bbuegler: /* last session's shop concept by Yu 22.06.2010 */

2010-06-24T14:04:40Z

last session's shop concept by Yu 22.06.2010

← Older revision		Revision as of 14:04, 24 June 2010
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	====last session's shop concept by Yu 22.06.2010====		====last session's shop concept by Yu 22.06.2010====

	[[File:Yu-shop.JPG\|center\|thumb\|300px\|~~mindmap~~]]		[[File:Yu-shop.JPG\|center\|thumb\|300px\|shop concept]]

	====Atmosphere====		====Atmosphere====

Bbuegler: /* Brainstorming 17.06.2010 */

2010-06-24T13:22:47Z

Brainstorming 17.06.2010

← Older revision		Revision as of 13:22, 24 June 2010
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	[[File:synbioshop-mindstorm.JPG\|center\|thumb\|300px\|mindmap]]		[[File:synbioshop-mindstorm.JPG\|center\|thumb\|300px\|mindmap]]

			====last session's shop concept by Yu 22.06.2010====

			[[File:Yu-shop.JPG\|center\|thumb\|300px\|mindmap]]

	====Atmosphere====		====Atmosphere====

Sebastian at 12:33, 18 June 2010

2010-06-18T12:33:17Z

← Older revision		Revision as of 12:33, 18 June 2010
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	Supermarket is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. The metaphor has to be developed and adapted to the projects purpose. The "look&feel" has to be developed. What is it like to be and to shop in our supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? A distinct visual language and a Corporate Design has to be developed. The supermarket will be primarily be realized in form of a web platform. It is its key element. The web platform needs to be developed and implemented.<br>		Supermarket is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. The metaphor has to be developed and adapted to the projects purpose. The "look&feel" has to be developed. What is it like to be and to shop in our supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? A distinct visual language and a Corporate Design has to be developed. The supermarket will be primarily be realized in form of a web platform. It is its key element. The web platform needs to be developed and implemented.<br>

	====~~[[GMU:Synbio_supermarket/Concept\|~~Brainstorming 17.06.2010]]====		====Brainstorming 17.06.2010====

	first impression great -> grounded reality low happy feeling		first impression great -> grounded reality low happy feeling

Sebastian at 12:31, 18 June 2010

2010-06-18T12:31:45Z

← Older revision		Revision as of 12:31, 18 June 2010
Line 2:		Line 2:

	Supermarket is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. The metaphor has to be developed and adapted to the projects purpose. The "look&feel" has to be developed. What is it like to be and to shop in our supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? A distinct visual language and a Corporate Design has to be developed. The supermarket will be primarily be realized in form of a web platform. It is its key element. The web platform needs to be developed and implemented.<br>		Supermarket is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. The metaphor has to be developed and adapted to the projects purpose. The "look&feel" has to be developed. What is it like to be and to shop in our supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? A distinct visual language and a Corporate Design has to be developed. The supermarket will be primarily be realized in form of a web platform. It is its key element. The web platform needs to be developed and implemented.<br>

			====[[GMU:Synbio_supermarket/Concept\|Brainstorming 17.06.2010]]====

			first impression great -> grounded reality low happy feeling
			startpage bestselling prodiucts
			discriptive text + picture / videos
			ratings
			user comments (faked)
			shopping social event
			user signup > questionnaire > profile > personalized product recommendation
			product categories
			3D navigation > semantically locating categories by the area they are used in (kitchen, garden, livingspace) > secondlife?

			[[File:synbioshop-mindstorm.JPG\|center\|thumb\|300px\|mindmap]]


	====Atmosphere====		====Atmosphere====

Sebastian at 12:22, 2 June 2010

2010-06-02T12:22:26Z

← Older revision		Revision as of 12:22, 2 June 2010
Line 1:		Line 1:
	===Supermarket Conception===		===Supermarket Conception===
	====~~Conception/~~Atmosphere~~/Feeling~~====
	The Synthetic Biology Supermarket – a sensual experience of virtual (and) reality.~~<br>~~		Supermarket is the theme and the key element of the project. We are using the appearance of a retail facility that offers consumer products to communicate the implications and possibilities of synthetic biology for every day life. The metaphor has to be developed and adapted to the projects purpose. The "look&feel" has to be developed. What is it like to be and to shop in our supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? A distinct visual language and a Corporate Design has to be developed. The supermarket will be primarily be realized in form of a web platform. It is its key element. The web platform needs to be developed and implemented.<br>
	Enter the Sythetic Biology Supermarket, smell it, see it, touch it, feel it.~~<br>~~ Buy and change your life.
	Feel what synthetic biology could change in our world~~<br>~~ and be confronted with the question: How do we want to live?		====Atmosphere====
			What is it like to be and to shop in our supermarket? What is the customer experience? How can the idea of a supermarket be evoked, experience and manifested in the minds of its visitors? <br><br>
			The Synthetic Biology Supermarket – a sensual experience of virtual (and) reality. Enter the Sythetic Biology Supermarket, smell it, see it, touch it, feel it. Buy and change your life. Feel what synthetic biology could change in our world and be confronted with the question: How do we want to live?
			<br><br>
			First question to answer: Which retail format should it be?
			We already debated different possible retail formats: Flagship store, mall, department store, supermarket or boutique.
			We narrowed it down to three possibilities: Supermarket, department store or mall.
			Each format offers different pro's and con's. In the next step a decision will be made. However the main direction of the project is clear and will not be hugely affected by this decision.
			<br>

	*Mila, Christian		*Mila, Christian

	====Web Platform====		====Web Platform====
			The supermarkets appearance complies with established web shop formats, however its communicative goal is fundamentally different: To stimulate the engagement with synthetic biology, Its possibilities and implications, by means of offering exemplary "consumer products" in a retail environment.
			<br><br>
			Products will be represented by the use of images, videos and textual product descriptions. The intention is to stimulate engagement with synthetic biology by giving information about its methods and possibilities. Here one of the projects intentions, the communication of the concepts of synthetic biology, becomes most apparent.
			<br><br>
			Established web2.0 formats such as user feedback and comments form a additional communication channel.
			Products can be described from a users perspective. Made up persons who have already purchased an article and integrated it in their daily life describe their experiences. This brings the possibility of illustrating the implications for everyday life from a personal and more profound perspective. This will generally be conceived as a less biased and therefor more credible opinion then a vendors product description.
			A comment function enables the sites visitors to leave comments on products and engage in discussions and an exchange of ideas on the respective products and synthetic biology.
			A user forum offers the opportunity of deepened discussions and exchange of ideas on the idea of a supermarket of synthetic biology, its products and synthetic biology and its relevance and implications. Moderators will supply relevant additional information following the projects idea of helping to create an informed opinion of synthetic biology.

	*Ursula (tech. recruiting), Marcus (text), Bastian		*Ursula (tech. recruiting), Marcus (text), Bastian

	====~~Grafik~~ Design====		====Graphic Design====
			A distinct visual language and a Corporate Design will be developed.
			Covering the developement of all elements of a retail facilities communicative neccesities such as logo, webdesign, advertisment, signs, price tags,…

	*Jiayuan, Vanessa, [[User:yuxiaorui\|Yu Xiaorui]]		*Jiayuan, Vanessa, [[User:yuxiaorui\|Yu Xiaorui]]

Sebastian: /* Atmosphere/Feeling */

2010-06-02T00:22:52Z

Atmosphere/Feeling

← Older revision		Revision as of 00:22, 2 June 2010
Line 1:		Line 1:
	===Supermarket Conception===		===Supermarket Conception===
	====Atmosphere/Feeling====		====Conception/Atmosphere/Feeling====
	The Synthetic Biology Supermarket – a sensual experience of virtual (and) reality.<br>		The Synthetic Biology Supermarket – a sensual experience of virtual (and) reality.<br>
	Enter the Sythetic Biology Supermarket, smell it, see it, touch it, feel it.<br> Buy and change your life.		Enter the Sythetic Biology Supermarket, smell it, see it, touch it, feel it.<br> Buy and change your life.

Sebastian: /* Web Shop */

2010-06-02T00:22:15Z

Web Shop

← Older revision		Revision as of 00:22, 2 June 2010
Line 6:		Line 6:
	*Mila, Christian		*Mila, Christian

	====Web ~~Shop~~====		====Web Platform====
	*Ursula (tech. recruiting), Marcus (text), Bastian		*Ursula (tech. recruiting), Marcus (text), Bastian

Sebastian: /* Atmosphere/Feeling */

2010-06-02T00:21:30Z

Atmosphere/Feeling

← Older revision		Revision as of 00:21, 2 June 2010
Line 3:		Line 3:
	The Synthetic Biology Supermarket – a sensual experience of virtual (and) reality.<br>		The Synthetic Biology Supermarket – a sensual experience of virtual (and) reality.<br>
	Enter the Sythetic Biology Supermarket, smell it, see it, touch it, feel it.<br> Buy and change your life.		Enter the Sythetic Biology Supermarket, smell it, see it, touch it, feel it.<br> Buy and change your life.
	Feel what synthetic biology could change in our world<br> and be confronted with the question ~~- how~~ do we want to live?		Feel what synthetic biology could change in our world<br> and be confronted with the question: How do we want to live?
	*Mila, Christian		*Mila, Christian

Sebastian: /* Atmosphere/Feeling */

2010-06-02T00:21:02Z

Atmosphere/Feeling

← Older revision		Revision as of 00:21, 2 June 2010
Line 3:		Line 3:
	The Synthetic Biology Supermarket – a sensual experience of virtual (and) reality.<br>		The Synthetic Biology Supermarket – a sensual experience of virtual (and) reality.<br>
	Enter the Sythetic Biology Supermarket, smell it, see it, touch it, feel it.<br> Buy and change your life.		Enter the Sythetic Biology Supermarket, smell it, see it, touch it, feel it.<br> Buy and change your life.
	Feel what synthetic biology could change in our world and be confronted with the question - how do we want to live?		Feel what synthetic biology could change in our world<br> and be confronted with the question - how do we want to live?
	*Mila, Christian		*Mila, Christian