Medien Wiki - User contributions [en]

IFD:HumanCenteredDesignResearch SoSe13/team2

2013-05-31T06:14:42Z

Tsmuse: /* Mentor's comments */

==User Research==
===Research we did===

During the course Human Centered Design we conducted an exploratory user study to find out about the acquaintance of Creative Commons, potential pitfalls and caveats of its usage.
Our probands were selected from students of the Bauhaus University Weimar from courses of studies ranging from Media Arts & Design over Visual Communication to Product Design aged between 20 and 28 years.
All of them were selected for their unawareness of local copyright jurisdiction and licensing models (e.g. CC).
The short interviews took place in their personal environment during the activity of publishing original content on their personal (micro)blogging platforms. In advance our group defined the basic premise of identifying the users motivation of publishing their works in the web.
After each interview we presented the participants with the concept of Creative Commons and introduced them to the website and the function of choosing their own fitting license.

One participant gladly allowed us to publish the complete interview which you can download here: (German language)

(Participant #3, "Emily"):

* Part 1 [[Media:interview-p3-part1.mp3]]
* Part 2 [[Media:interview-p3-part2.mp3]]

[[Image:Hcd-p2-assessment.jpg|200px|thumb|Example assessment of an interview]]

Each interview has then been assessed by our group to identify the following problems, motivations and activities.

===Problems we identified===

One of the major problems we identified was inherent to our target group selection, which is the unawareness of Creative Commons. Most users did not know the full dimension of the rights they hold of their work and along with these how they restrict the usage of it to interested parties.

After the introction to the Creative Commons licenses and its concept most users were quite interested in using them, but as we found out were struggling how to continue from there. Some participants were not familiar with HTML and had no idea how to tag their content properly with their chosen CC license.

===We identified the following Motivations and Goals of users===

Before the knowledge of CC the users goals consisted of their wish to publish their project work to their models they worked with, friends and potential clients as an impromptu portfolio.

After the introduction to CC all of them were interested in opening parts of their work to the commons and using a less restrictive license.

===We identified the following important acitvities===

* Usage of a web browser
* Activity in online communities or social networks and especially (micro)blogging platforms (tumblr, soup.io, facebook, fotocommunity)
* Performing image uploads on said platforms and adding tag information

==Our Ideas==
===The non-bothersome CC educator===
====What is the essence of this solution?====
We propose a software solution which is capable of identifying potential users who would be interested in CC and would benefit from it. This process should intercept at a strategically important point in the workflow of the user, for example right after a finished image upload to a website.

====Why are current solutions unable to support users in this?====

To address this problem domain usually campaigning through advertisements comes to mind. In contrast, our idea addresses only creative users who already participate in some sort of sharing. Furthermore, we pursue the goal of communicating with the user when his attention is focused on his personal sharing activity.

===The license manager===
====What is the essence of this solution?====
A piece of software which eases the access to the Creative Commons license generator with the capability of storing a default chosen license. It is a one click solution for tagging content he shares on websites without the need for the user to know HTML or Markdown.

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* It seems interesting to me, but it is not easy to imagine how exactly it will work. Could you give a brief scenario or some rough sketches to direct our thinking in the right direction? --[[User:JanD|JanD]] 22:24, 26 May 2013 (CEST)
</div>

====Why are current solutions unable to support users in this?====

We know of no current solution which addresses this usage scenario. Not all users are already familiar with a workflow using tabbed browsing to access the information on creativecommons.org and know how to properly tag their content.

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* Compare your ideas to: https://addons.mozilla.org/en-us/firefox/addon/openattribute/ It mainly seems for sharing and retrieving licence information, but might be a good inspiration.--[[User:JanD|JanD]] 22:24, 26 May 2013 (CEST)

</div>

==Implementations==

We propose a small browser addon which either asks the user of his sharing habits or analyses the history in a way to identify potential users who already publish their work in the web.
If the user is a candidate the software would display a teasing comment if he knows about Creative Commons after which he can choose to be never bothered again or get a brief introduction about it. As soon as the software is aware that the user knows about CC it would provide an unobstrusive button on the navigation toolbar acting as a small license selector and manager.

<gallery>
File:hcd-g2-prototype_1.jpg|The interruption
File:hcd-g2-prototype_2.jpg|Explanation or image video
File:hcd-g2-prototype_3.jpg|License Manager
</gallery>

<div style="color:#32828C">
* ''the images of the paper prototype are nice! ''
* ''if I get it right, the licence manager and the "educator" are combined in the same add-on?''
* ''how do you get the user to install the add-on in the first palace? What are advantages users could see if they are only remotely aware of copyright and CC? ''--[[User:JanD|JanD]] 22:12, 26 May 2013 (CEST)
</div >

==Mentor's comments==


=== Larissa's comments (Mozilla) ===

User Research
* I like that you got specific in the target audience (students who didn't know anything about CC and were microblogging), instead of just interviewing any students. I also liked that you posted the interview with one of the students (even though I don't speak German)
* I thought that your approach of interviewing the student while they were publishing content and then introducing the concept of CC was well thought out, and it yielded some interesting insights.
* I would like to know more about how even the basic education about CC encouraged students to consider it an option when publishing their work. What value did they find in the CC model that they didn't have before?

Product Ideas
* I think the ideas you presented are creative, but I would like to see a stronger connection between the user needs and the proposed solutions. One place you are starting to do that is in the "license manager" where the user doesn't need to know html to generate the license. What other features would a user who isn't html-savvy need in order to successfully use CC in their work?
* I'd like to see more ideation around the user need for education about CC licenses. Why would user education at an important point in the workflow be a good solution for your users? What would this look like in practice?

=== Zhenshuo Fang's comments (Mozilla) ===

Research
* Well-summarized research goal and method!
* The problem you identified is the unawareness of CC. I'd like to see more reason behind why people are unaware of it, do they have alternatives, etc.
* In "motivations and goals" you mentioned after introducing CC to users, they were all interested in using it. What's the reason behind it? what made them change?
* The important activities can be more specific. For example how and which part of "usage of a web browser" an important activity.

Ideas:
* The add-on idea is interesting. Nice paper prototype!
* Combining the educator and manager is an interesting approach. More questions to think about: Are these solutions solving the same problem? are they for same users? why people don't know about CC would install the add-on, and why someone already install the add-on need to know more about CC?

=== Bram Pitoyo's comments (Mozilla) ===

First idea:
Thinking about something that fits the existing workflow is good. Of course, there’s two sides of the equation: the user/remixer, and the creator/owner. Your educator idea hits the user/remixer. How can you extend it so that it can also be used from the side of the creator?

Thought experiment: if imgur or Vimeo deploys an educator, what would it look like?

Second idea:
There’s a bit of a ‘preaching to the choir’ quality going on here. People who care about CC will look up and install the manager out of active curiosity, but people who don’t care might not be interested enough to find and install license manager in the first place.

How would you build the manager in such a way that those who don’t know about CC will want to use it actively?

=== Tony's comments (Mozilla) ===
Research
* fantastic job defining your audience and then finding people in your student community that met those criteria. This would be a great study to expand with non students who are equally uninformed about copyright and see if your findings hold as you get a broader sample of age and occupation.
* sharing and interview is a great way to make your research easier to understand for people who weren't there. It also makes your design ideas easier to sell later on.
* are there other areas where these users' goals overlap the goals of the commons other than publishing?
* what are the biases you have to take into consideration doing research with only students at your school?

Ideas
* I like the initial idea of an awareness campaign in places that it actually makes sense. How do you work around sites that automatically apply a license to uploaded content, like Facebook, does the alert still show there? If so, what does it say?

* the license manager seems really useful, and I think it ties back to the things you learned from your research well. Again I have to ask about sites that don't let users choose a license, what does the plugin do then? Is there maybe some kind of activism for the commons component to this in these cases?

IFD:HumanCenteredDesignResearch SoSe13/team3

2013-05-31T05:58:41Z

Tsmuse: /* Mentor's comments */

==User Research==
===Research we did===

The research we did focused on the target group "professional creatives". We asked them about knowing and if yes, using Creative Commons licensed material for their work. We especially focused on their problems regarding the use of CC-licenses.
Having commercial licenses in mind, most of the interviewed people remarked the quality of the work covered by Creative Commons licenses. They expressed their doubts about using those for their clients.

===Problems we identified===

In comparison with stock-agencies for pictures or the Google picture-search people criticized the unclear and difficult research for such as commercial licenses. This research takes too much time for professionals, time they do not get payed for. The creatives recommended a faster, filter-based research.

===We identified the following Motiavtions and Goals of users===

Professionals would use CC-licensed material if it was easy and quick to find. They were eagerly interested in using those licenses especially for low-budget-projects.

===We identified the following important acitvities===

Professionals use stock-agencies or Google picture-search for their research, they rarely use sites like flickr.com, where they could find some CC-licensed works.

==Our Ideas==
===Online CC-Archive===
====What is the essence of this solution?====

'''Short explanation'''

Our idea is to build an online archive of CC-licensed work, where the user can use filters like licenses, themes and colors to efficiently search for creations.

'''In Detail'''

The essence of our solution is to find an easier way for professional creatives to find material that is covered by CC-licenses. Our idea is to built an online archive with only CC-licensed stock. Furthermore, a specialized filter-function would provide an easier and faster search. We had research-filters like licenses, themes and colors in mind. An important new function should be a specialized tagging and labeling method for the CC-licenses material. It should be easy, clear and not attract too much attention when in use. Therefore we would like to find a way to hide the labeling of the work, for example by the use of a meta level.

Wireframe for possible cc-archive: [[File:WireframeCCArchive_MyFile.pdf‎]]

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* Finding CC-Licenced content is a very important topic. As well it is a quite broad one – if you review your user research again, is there anything that helps you to focus the topic to a ''certain aspect'' of searching and finding that needs attention? (e.g. is the licence filter of e.g. [https://secure.flickr.com/search/advanced/ Flickr's advanced search] understandable for the users? What about saving files once they are found? You could as well compare "professional" image databases with their open "amateur" counterparts. What is different?)
* What do you mean by tagging and labeling? Can you please provide some sketches, a scenario or the like to make it easier to grasp (and to save you the work to write a looong text about it)

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====Why are current solutions unable to support users in this?====

Current solutions are unable to support professional creatives with their work because there is no quick and easy way to filter CC-licensed work. There is nothing such as a fast review.

===Another Idea title===
work in progress...
====What is the essence of this solution?====

====Why are current solutions unable to support users in this?====

==Implementations==
=== How could be your solution(s) implemented?===

Our solution could be implemented in form of a platform with specialized filter-functions, tagging and different folder menus where the users can find quick information about the specific licenses.

==Mentor's comments==


=== Larissa's comments (Mozilla) ===
User Research
* I like the very clear, concrete focus on creative professionals who are or may be an audience for CC licenses.
* I'd like to hear more about the user needs you found from the research. In particular, it sounds like you found an interesting insight where professionals doubted the quality of CC work. I'd like to know more about why they thought there was a quality issue compared to other stock art.
* I'd like to know more about the other issues professionals had with stock art that they may be convinced to use more CC images in their work. You mentioned that they were thinking of using CC images for low-budget projects. Besides cost, are there any other needs that CC can develop products for?

Project Ideas
* You have a well-described solution for making CC images easier to discover, thus reducing the time for professionals to find them. But based on your research, this seems like only one of the needs your creative professionals have. For example, how would you solve the "low quality" insight?
* If you want to focus on the CC archive idea: Are there any unique needs around CC licenses compared to commercial art that you would need to account for in the design or features?
* How would CC images get placed in the central repository?
* If a CC archive did exist, how would you encourage professionals to make use of it, based on your research?

=== Zhenshuo Fang's comments (Mozilla) ===
Research
* I like that you focused on a very specific user type and a user scenario. I'd like to see more detail on your research process: who you talked to, what are some questions you asked, etc.
* I'm curious to see more reasoning behind users' motivations, goals and activities. For example why users are only interested in using CC for low-budget projects? Why they prefer stock-agencies or google search vs. something like flikr.com?

Ideas:
* The idea is quite interesting, and it can be more specific and practical.
* For example you can explain in detail how this site can make the searching process "quick and easy"?
* Also where do you get the creative materials? how would you promote and convince users to use this site? What are some other advantages/disadvantages of using this site?

=== Tony's Comments (Mozilla) ===
Research
* I like the idea to focus on creative professionals, this is an interesting audience.
* how did you screen your research participants, what were the criteria used to define a "creative professional"?
* was find-ability the only issue keeping creatives from using this material? What specifically made findability so difficult?

Ideas
* This is an interesting idea, but I'm having a hard time imagining how exactly this would work, is it a search engine like google, or an image service like Corbis, or something else?
* how can this improve upon the kinds of CC searches that sites like Flickr have for these creative professionals?