Medien Wiki - User contributions [en]

IFD:HumanCenteredDesignResearch SoSe13/team3

2013-05-31T06:03:24Z

Bram: /* Mentor's comments */

==User Research==
===Research we did===

The research we did focused on the target group "professional creatives". We asked them about knowing and if yes, using Creative Commons licensed material for their work. We especially focused on their problems regarding the use of CC-licenses.
Having commercial licenses in mind, most of the interviewed people remarked the quality of the work covered by Creative Commons licenses. They expressed their doubts about using those for their clients.

===Problems we identified===

In comparison with stock-agencies for pictures or the Google picture-search people criticized the unclear and difficult research for such as commercial licenses. This research takes too much time for professionals, time they do not get payed for. The creatives recommended a faster, filter-based research.

===We identified the following Motiavtions and Goals of users===

Professionals would use CC-licensed material if it was easy and quick to find. They were eagerly interested in using those licenses especially for low-budget-projects.

===We identified the following important acitvities===

Professionals use stock-agencies or Google picture-search for their research, they rarely use sites like flickr.com, where they could find some CC-licensed works.

==Our Ideas==
===Online CC-Archive===
====What is the essence of this solution?====

'''Short explanation'''

Our idea is to build an online archive of CC-licensed work, where the user can use filters like licenses, themes and colors to efficiently search for creations.

'''In Detail'''

The essence of our solution is to find an easier way for professional creatives to find material that is covered by CC-licenses. Our idea is to built an online archive with only CC-licensed stock. Furthermore, a specialized filter-function would provide an easier and faster search. We had research-filters like licenses, themes and colors in mind. An important new function should be a specialized tagging and labeling method for the CC-licenses material. It should be easy, clear and not attract too much attention when in use. Therefore we would like to find a way to hide the labeling of the work, for example by the use of a meta level.

Wireframe for possible cc-archive: [[File:WireframeCCArchive_MyFile.pdf‎]]

<div style="color:#32828C">
* Finding CC-Licenced content is a very important topic. As well it is a quite broad one – if you review your user research again, is there anything that helps you to focus the topic to a ''certain aspect'' of searching and finding that needs attention? (e.g. is the licence filter of e.g. [https://secure.flickr.com/search/advanced/ Flickr's advanced search] understandable for the users? What about saving files once they are found? You could as well compare "professional" image databases with their open "amateur" counterparts. What is different?)
* What do you mean by tagging and labeling? Can you please provide some sketches, a scenario or the like to make it easier to grasp (and to save you the work to write a looong text about it)

</div>

====Why are current solutions unable to support users in this?====

Current solutions are unable to support professional creatives with their work because there is no quick and easy way to filter CC-licensed work. There is nothing such as a fast review.

===Another Idea title===
work in progress...
====What is the essence of this solution?====

====Why are current solutions unable to support users in this?====

==Implementations==
=== How could be your solution(s) implemented?===

Our solution could be implemented in form of a platform with specialized filter-functions, tagging and different folder menus where the users can find quick information about the specific licenses.

==Mentor's comments==


=== Larissa's comments (Mozilla) ===
User Research
* I like the very clear, concrete focus on creative professionals who are or may be an audience for CC licenses.
* I'd like to hear more about the user needs you found from the research. In particular, it sounds like you found an interesting insight where professionals doubted the quality of CC work. I'd like to know more about why they thought there was a quality issue compared to other stock art.
* I'd like to know more about the other issues professionals had with stock art that they may be convinced to use more CC images in their work. You mentioned that they were thinking of using CC images for low-budget projects. Besides cost, are there any other needs that CC can develop products for?

Project Ideas
* You have a well-described solution for making CC images easier to discover, thus reducing the time for professionals to find them. But based on your research, this seems like only one of the needs your creative professionals have. For example, how would you solve the "low quality" insight?
* If you want to focus on the CC archive idea: Are there any unique needs around CC licenses compared to commercial art that you would need to account for in the design or features?
* How would CC images get placed in the central repository?
* If a CC archive did exist, how would you encourage professionals to make use of it, based on your research?

=== Zhenshuo Fang's comments (Mozilla) ===
Research
* I like that you focused on a very specific user type and a user scenario. I'd like to see more detail on your research process: who you talked to, what are some questions you asked, etc.
* I'm curious to see more reasoning behind users' motivations, goals and activities. For example why users are only interested in using CC for low-budget projects? Why they prefer stock-agencies or google search vs. something like flikr.com?

Ideas:
* The idea is quite interesting, and it can be more specific and practical.
* For example you can explain in detail how this site can make the searching process "quick and easy"?
* Also where do you get the creative materials? how would you promote and convince users to use this site? What are some other advantages/disadvantages of using this site?

=== Tony's Comments (Mozilla) ===
Research
* I like the idea to focus on creative professionals, this is an interesting audience.
* how did you screen your research participants, what were the criteria used to define a "creative professional"?
* was find-ability the only issue keeping creatives from using this material? What specifically made findability so difficult?

Ideas
* This is an interesting idea, but I'm having a hard time imagining how exactly this would work, is it a search engine like google, or an image service like Corbis, or something else?
* how can this improve upon the kinds of CC searches that sites like Flickr have for these creative professionals?

=== Bram Pitoyo's comments (Mozilla) ===
Your research unearthed a conundrum. On one hand, most creative professionals like the idea of using CC. On the other, what seems to prevent CC from being adopted widely is the difficulty of finding high quality materials to work with. Whether the lack of quality is real or merely perception, this is a problem to solve.

Your solution was to build an online CC archive. How do you make sure that it’s a place professionals will love to use? How do you solve the ‘CC is low-quality’ mindset? How do you make sure that the quality of your archive stays high, but without stifling creator’s access?

IFD:HumanCenteredDesignResearch SoSe13/team2

2013-05-31T05:51:57Z

Bram: /* Mentor's comments */

==User Research==
===Research we did===

During the course Human Centered Design we conducted an exploratory user study to find out about the acquaintance of Creative Commons, potential pitfalls and caveats of its usage.
Our probands were selected from students of the Bauhaus University Weimar from courses of studies ranging from Media Arts & Design over Visual Communication to Product Design aged between 20 and 28 years.
All of them were selected for their unawareness of local copyright jurisdiction and licensing models (e.g. CC).
The short interviews took place in their personal environment during the activity of publishing original content on their personal (micro)blogging platforms. In advance our group defined the basic premise of identifying the users motivation of publishing their works in the web.
After each interview we presented the participants with the concept of Creative Commons and introduced them to the website and the function of choosing their own fitting license.

One participant gladly allowed us to publish the complete interview which you can download here: (German language)

(Participant #3, "Emily"):

* Part 1 [[Media:interview-p3-part1.mp3]]
* Part 2 [[Media:interview-p3-part2.mp3]]

[[Image:Hcd-p2-assessment.jpg|200px|thumb|Example assessment of an interview]]

Each interview has then been assessed by our group to identify the following problems, motivations and activities.

===Problems we identified===

One of the major problems we identified was inherent to our target group selection, which is the unawareness of Creative Commons. Most users did not know the full dimension of the rights they hold of their work and along with these how they restrict the usage of it to interested parties.

After the introction to the Creative Commons licenses and its concept most users were quite interested in using them, but as we found out were struggling how to continue from there. Some participants were not familiar with HTML and had no idea how to tag their content properly with their chosen CC license.

===We identified the following Motivations and Goals of users===

Before the knowledge of CC the users goals consisted of their wish to publish their project work to their models they worked with, friends and potential clients as an impromptu portfolio.

After the introduction to CC all of them were interested in opening parts of their work to the commons and using a less restrictive license.

===We identified the following important acitvities===

* Usage of a web browser
* Activity in online communities or social networks and especially (micro)blogging platforms (tumblr, soup.io, facebook, fotocommunity)
* Performing image uploads on said platforms and adding tag information

==Our Ideas==
===The non-bothersome CC educator===
====What is the essence of this solution?====
We propose a software solution which is capable of identifying potential users who would be interested in CC and would benefit from it. This process should intercept at a strategically important point in the workflow of the user, for example right after a finished image upload to a website.

====Why are current solutions unable to support users in this?====

To address this problem domain usually campaigning through advertisements comes to mind. In contrast, our idea addresses only creative users who already participate in some sort of sharing. Furthermore, we pursue the goal of communicating with the user when his attention is focused on his personal sharing activity.

===The license manager===
====What is the essence of this solution?====
A piece of software which eases the access to the Creative Commons license generator with the capability of storing a default chosen license. It is a one click solution for tagging content he shares on websites without the need for the user to know HTML or Markdown.

<div style="color:#32828C">
* It seems interesting to me, but it is not easy to imagine how exactly it will work. Could you give a brief scenario or some rough sketches to direct our thinking in the right direction? --[[User:JanD|JanD]] 22:24, 26 May 2013 (CEST)
</div>

====Why are current solutions unable to support users in this?====

We know of no current solution which addresses this usage scenario. Not all users are already familiar with a workflow using tabbed browsing to access the information on creativecommons.org and know how to properly tag their content.

<div style="color:#32828C">
* Compare your ideas to: https://addons.mozilla.org/en-us/firefox/addon/openattribute/ It mainly seems for sharing and retrieving licence information, but might be a good inspiration.--[[User:JanD|JanD]] 22:24, 26 May 2013 (CEST)

</div>

==Implementations==

We propose a small browser addon which either asks the user of his sharing habits or analyses the history in a way to identify potential users who already publish their work in the web.
If the user is a candidate the software would display a teasing comment if he knows about Creative Commons after which he can choose to be never bothered again or get a brief introduction about it. As soon as the software is aware that the user knows about CC it would provide an unobstrusive button on the navigation toolbar acting as a small license selector and manager.

<gallery>
File:hcd-g2-prototype_1.jpg|The interruption
File:hcd-g2-prototype_2.jpg|Explanation or image video
File:hcd-g2-prototype_3.jpg|License Manager
</gallery>

<div style="color:#32828C">
* ''the images of the paper prototype are nice! ''
* ''if I get it right, the licence manager and the "educator" are combined in the same add-on?''
* ''how do you get the user to install the add-on in the first palace? What are advantages users could see if they are only remotely aware of copyright and CC? ''--[[User:JanD|JanD]] 22:12, 26 May 2013 (CEST)
</div >

==Mentor's comments==


=== Larissa's comments (Mozilla) ===

User Research
* I like that you got specific in the target audience (students who didn't know anything about CC and were microblogging), instead of just interviewing any students. I also liked that you posted the interview with one of the students (even though I don't speak German)
* I thought that your approach of interviewing the student while they were publishing content and then introducing the concept of CC was well thought out, and it yielded some interesting insights.
* I would like to know more about how even the basic education about CC encouraged students to consider it an option when publishing their work. What value did they find in the CC model that they didn't have before?

Product Ideas
* I think the ideas you presented are creative, but I would like to see a stronger connection between the user needs and the proposed solutions. One place you are starting to do that is in the "license manager" where the user doesn't need to know html to generate the license. What other features would a user who isn't html-savvy need in order to successfully use CC in their work?
* I'd like to see more ideation around the user need for education about CC licenses. Why would user education at an important point in the workflow be a good solution for your users? What would this look like in practice?

=== Zhenshuo Fang's comments (Mozilla) ===

Research
* Well-summarized research goal and method!
* The problem you identified is the unawareness of CC. I'd like to see more reason behind why people are unaware of it, do they have alternatives, etc.
* In "motivations and goals" you mentioned after introducing CC to users, they were all interested in using it. What's the reason behind it? what made them change?
* The important activities can be more specific. For example how and which part of "usage of a web browser" an important activity.

Ideas:
* The add-on idea is interesting. Nice paper prototype!
* Combining the educator and manager is an interesting approach. More questions to think about: Are these solutions solving the same problem? are they for same users? why people don't know about CC would install the add-on, and why someone already install the add-on need to know more about CC?

=== Bram Pitoyo's comments (Mozilla) ===

First idea:
Thinking about something that fits the existing workflow is good. Of course, there’s two sides of the equation: the user/remixer, and the creator/owner. Your educator idea hits the user/remixer. How can you extend it so that it can also be used from the side of the creator?

Thought experiment: if imgur or Vimeo deploys an educator, what would it look like?

Second idea:
There’s a bit of a ‘preaching to the choir’ quality going on here. People who care about CC will look up and install the manager out of active curiosity, but people who don’t care might not be interested enough to find and install license manager in the first place.

How would you build the manager in such a way that those who don’t know about CC will want to use it actively?

IFD:HumanCenteredDesignResearch SoSe13/team1

2013-05-31T05:37:55Z

Bram: /* Mentor's comments */

==User Research==
===Research we did===
[[Image:Hcdr_team1_interview_structure.jpg| 300px |thumb]]
* we were looking for arguments for and against Creative Commons on the internet
* we conducted some interviews
** our criteria for selecting the interview participants was that people publish something on-line
** we knew all people personally and so we also knew, that they publish something on-line
** we asked some pre-formulated questions and also some other during the interview
** pre-formulated questions were:
*** Do you know Creative Commons? If yes, from where do you know it? In which way do you use it or why do you not use it?
*** How do you license your works?
** questions during the interview were, e.g.:
*** Where have you downloaded the images?
*** Where do you publish your works?
*** this questions were depending on the situation
** persons, who we have interviewed face-to-face:
*** computer science student with facebook-account
*** computer science and media student with facebook- and deviantart-account; she paints in her free time and publishes some scientific results to her university website; she corrected grammar and orthography in wikipedia articles
*** media student with facebook-account; he also works as a dj
*** business student with a facebook-account; she photographs in her free time
*** web designer
** we recorded the interviews and made to ourselves a few written notes


===Problems we identified===
* some people have never heard Creative Commons or they knew little about it
** anti Gema movement, wikipedia
* not all people have the same level of familiarity with CC licenses, but mostly people, who earn money with creating images or music, have more experience with that
* people didn't use Creative Commons or they unconsciously use it 
** example: Somebody writes an article or something else in wikipedia, but don't recognize that wikipedia stands under Creative Commons license.
* people didn't know something of Creative Commons filter, which can be used for searching with google, youtube, ... 
** [http://images.google.com/images?as_q=butterfly&tbm=isch&tbs=sur:fmc&biw=1600&bih=777 searching with google]<br/> [[File: Hcdr_team1_google_filter.png | thumb | center]]
** [http://www.youtube.com/results?search_query=butterfly+creative+commons&filters=creativecommons&gl=US searching with youtube]<br/> [[File: Hcdr_team1_youtube_search.jpg | thumb | center]]
* people saved images on the computer, but after a while they forgot the place, where the image was downloaded 
** they don't save any extra information (license, author, ...)

===We identified the following motivations and goals of users===
* people don't want to search long after the license information
* they want a plain overview of the licenses
* if they remix contents, they want to be sure of using the licenses in the right way
* they want to see at the first glance which contents are good or bad

===We identified the following important activities===
* people look for content to a central place
** for pictures: [http://www.google.com/ google], [http://www.deviantart.com/ deviantart]
** for scientific papers: [http://www.google.com/ google]
** for source code: [http://www.google.com/ google], [http://sprut.de/ sprut - site with source code to programming a compiler] (German website)
** for videos: [http://www.youtube.com/ youtube],[https://vimeo.com/ vimeo]
** for music: [http://soundcloud.com/ soundcloud], [http://www.youtube.com/ youtube]
* first they create their work and afterwards they look after the license
* the most community user copy and paste images to their profile without looking for license
* people share their own works under the German copyright
* sometimes people make a bookmark in the browser to find again contents later

==Our Ideas==
===1. TRADING PLACE FOR IMAGES===
====What is the essence of this solution?====

'''brief explanation'''<br/>
The trading place for images should help that less people copy and paste images without looking for license of them and the registered users can trade some special images among themselves. Also they can rate and organize the uploaded images.
<br/>

'''more details...'''
[[File:Hcdr_team1_trading_place_idea.jpg | thumb | center ]]
* problem of this solution: users do not want to pay credits for pictures without watermark, if they can download it without watermark elsewhere (e.g. flickr)

* the idea should solve following problems:
** that people don't simply copy images and publish them without calling the author and the license
** that people must not search long after the license information
** that people deal more with CC licenses
** that good artists can increase there degree of popularity
** that people have a place, where they can see at the first glance which contents are good or bad

====Why are current solutions unable to support users in this?====

===2. IMAGE MANAGEMENT PROGRAM===
''This is our preferred idea in the moment. -- Elisabeth 17:41, 26 May 2013 (CEST)''
====What is the essence of this solution?====
'''brief explanation'''<br/>
User can search pictures with CC license (flickr, google, ...) with the program and they can also structure and save them. Additional information (license, author, source, ...) of the image is stored locally on the computer and the user can decide to copy and paste an image with or without watermark.<br/>

<div style="color:#32828C">
* Did you have a look at Image-Metadata-Formats like [https://de.wikipedia.org/wiki/IPTC-NAA-Standard ITCP]? ITCP is a established standard and offers fields for Copyright (The CC licence could go there) and Credit (The Attribution text could go there). So licence info could be saved with the file without changing the file itself using an established format. (ITCP can be shown using an image processing or -management app e.g. [http://www.rawtherapee.com/ RawTherapee], [http://linux.die.net/man/1/exiv2 exiv2], Adobe Software etc.)
</div>

'''more details...'''

====Why are current solutions unable to support users in this?====

==Implementations==
=== How could be your solution(s) implemented?===

* first paper-mock-ups for the second idea
<gallery>
File:Hcdr_team1_second_idea_pic1.jpg | workspace path
File:Hcdr_team1_second_idea_pic2.jpg | search
File:Hcdr_team1_second_idea_pic3.jpg | details
File:Hcdr_team1_second_idea_pic4.jpg | workspace
</gallery>

==Mentor's comments==


=== Larissa's comments (Mozilla) ===
User Research
* I would like to learn more about your process for selecting your interview participants. What criteria were you looking at, and what research questions were you curious about in choosing your participants?
* Based on the interviews, did all the students have the same level of familiarity with CC licenses? If there were any differences, what accounted for them?
* I liked the "important activities" you mentioned because they're very specific. It seems that you've observed your participants very carefully. I'd like to know how some of these activities might be related to CC, such as bookmarking things to revisit, or looking at specific sites for particular types of content
* I like that your user research captured needs related to licenses in general, not just creative commons licenses because it provides insight about how people understand the broad concept of a license.

Product Ideas
* I would like a little more explanation about the "Trading Place" idea. Which of your users' needs does this product solve? What is the reason for distinguishing between what a registered and non-registered user?
* I think that the second idea, about an "image management program" is interesting because it relates to one of the needs you found (that people copy the license then forget what the actual license is). How do you think having the license on the work change users' behavior when using CC work? What other ways could you remind the user about the licenses associated with what they're using?

=== Bill's comments (Mozilla) ===
User Research
* I would suggest interviewing people who are not students. Perhaps Flickr or Soundcloud users, or professionals who use these or similar services. The important thing is to interview some people outside of your primary and secondary social circles. People in similar social circles have similar interests and uses and are exposed to similar channels of information.
* More functional questions would be interesting to ask. For example, what happens when you mark a work with a specific CC license? What does it mean you the creator can do with it? What does it mean a non-creator can do with it?
* What were participants' mental models of non-CC copyright licenses? How do they believe such licensing schemes are different from CC?

=== Zhenshuo Fang's comments (Mozilla) ===
User Research
* I'd also like to see more research process, for example how you select the participants and example of questions you asked during the face-to-face interview.
* The research goal is to "find arguments for and against CC on the internet" It would be helpful to organize your research results in a way that matches the goal. For example a summary of which users are for or against CC and the reason behind it.
* Some of your participants are also creative content creators (artist, photographer), I'm curious that is there any difference between creative content users and creators when using CC, what are the insights you got from the interviews.

Ideas:
* For the first idea, what is the advantages of this solution compare to other website/services that's currently online?
* More explanation on the second idea. Also why you prefer this idea.

=== Bram Pitoyo's comments (Mozilla) ===
First idea:
Rather than creating a service from scratch, have you considered creating a service that can connect to existing services people already use to look for images, sounds and videos everyday?

Second idea:
Your research found that copy-and-paste is popular. The paste activity here usually involves uploading and sharing. How can your app not only support image management, but also uploading and sharing, while respecting CC at the same time?