To Beer or not to Beer
© Melanie Sit
Project information
submitted by
Masihne Patricia Rasuli
Co-Authors
Maja Baz, Greta Bindrum, Anastasia Fast, Lilly Fruth, Arved Gührs, Leia Holtwick, Bubbles Huang, Zarina Iarkhamova, Xiaoyi Jin, Lisa Kampf, Hadis Katebian, Chantal Meilick, Tara Parschau, Feodora Röder, Melanie Sit, Jacob Wohllebe, Soo-Ah Youn, Licheng Zhang
Mentors
Prof. Burkhart von Scheven, M.A. Masihne Rasuli
Faculty:
Art and Design
Degree programme:
Visual Communication (Bachelor of Arts (B.A.)),
Visual Communication (Master of Arts (M.A.))
Type of project presentation
Exhibition
Semester
Sommersemester2025
- Marienstraße 1b
(R. 305)
Available during summaery opening hours
Contributors:
Wiegand Manufactur Weimar
Suchthilfezentrum Erfurt
Project description
In the 'To Beer or Not to Beer' project, students explored the polarising aspects of alcohol consumption as a social phenomenon, both conceptually and creatively. Alcohol has played a central role in many cultures around the world for thousands of years. In Western culture, hardly any celebration takes place without it.
We started by looking at the positive aspects of alcohol consumption. What culture and traditions are associated with it? In collaboration with Wiegand Manufactur Weimar, the students developed concepts and packaging designs for a new alcoholic beverage. The aim was to stand out from the wide range of existing products by creating an exciting concept in terms of both content and design.
In the second part of the semester, we examined the flip side of the coin: what does alcohol addiction mean? How can it be recognised, how can it be dealt with, and how can visual communication tools support those affected or helping institutions? Our direct cooperation partner here was the Addiction Help Centre of the Erfurter Stadtmission, who shared their expert knowledge with us.
For the final part of the project, the students worked independently on a question of their choice within the topic area, taking a creative approach.
Email: burkhart.von.scheven[at]uni-weimar.de