summaery2023: Projects

Artificial Intelligence in Marketing

Project information

submitted by
Timo Janson

Co-Authors
Studierende des 2. Semesters der Masterstudiengänge Medienmanagement (BUW) und Kulturmanagement (HfM)

Mentors
Prof. Dr. Jutta Emes, Timo Janson

Faculty:
Media

Degree programme:
Media Management (Master of Arts (M.A.)),
Media Management - Study programm Media Management, Information and Communication (MIK) (Master of Arts (M.A.)),
Medienmanagement - Studienprogramm Communiction interculturelle des institutions et organisations franco-allemandes (CIIO) (french) (Master en Information-Communication (M.I.C.))

Type of project presentation
Research project

Semester
Summer semester 2023

Exhibition Location / Event Location
  • Schwanseestraße 143 - S143
    (Raum 2.40 (Beratungsraum) & Teaser vor der Studierenden-Lobby)


Project description

Welcome to the exhibition "Artificial Intelligence in Marketing" as part of the research colloquium at the Chair of Marketing and Media. This exhibition showcases a variety of posters and videos created by students of the Master's program in Media Management as part of their systematic literature reviews and research proposals for empirical studies. Immerse yourself in the fascinating world of artificial intelligence and discover how this innovative technology is revolutionizing marketing. The exhibition provides insights into the latest findings and applications of artificial intelligence in the field of marketing, illustrating the exciting opportunities that arise for businesses and marketers. We cordially invite you to explore this inspiring exhibition and experience the future of marketing. (Created using ChatGPT)

Exhibition Location / Event Location