summaery2021: Projects

Practical Workshop "Market Research" - Master Media Management

Project information

submitted by
Barbara Josefine Pauli

Mentors
Timo Janson, Jonas Steffl

Faculty:
Media

Degree programme:
Media Management (Master of Arts (M.A.))

Type of project presentation
Research project

Semester
Winter semester 2020/21


Project description

Results of the "Market Research" practical workshop, in which students of the Master's program in Media Management apply their acquired knowledge of market research and multivariate data analysis to practical projects with various partners from the media industry.

This year, four student research teams worked on four research questions and problems from different practice partners. The students were divided into teams of equal strength according to their knowledge of conducting empirical research and assigned to the various practical projects and research partners based on their preferences. The topics ranged from communication concepts to B2C marketing and target group research.

This winter semester, the practical partners included Just Spices (Düsseldorf), Förderverein Deutscher Kinderfilm e.V. (Erfurt), Thüringer Netkom (Weimar) and MDR (Leipzig).

Videos

https://vimeo.com/574525931

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https://vimeo.com/574524426

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https://vimeo.com/574831446

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