summaery2022: Projects

Sustainable Food Branding

Project information

submitted by
Masihne Patricia Rasuli

Co-Authors
Teo Bahr, Lola Behrens, Lena Dille, Leela Dutta, Linus Enzmann, Lea-Sophie Groß, Marlen Hüllstrunk, Hadis Katebian, Jieun Kim, Claudio Ludwig, Vincent Morcinek, Luca Schreiber, Sarah Steingrüber, Maria Valencia Carmona, Daiana Vatamanu, Bianka Walther, Pia Wetzig, Pia Wolter, Alondra Zamorano Goldrine

Mentors
Dipl.-Des. Katrin Oeding

Faculty:
Art and Design

Degree programme:
Visual Communication (Bachelor of Arts (B.A.)),
Visual Communication (Master of Arts (M.A.))

Type of project presentation
Exhibition

Semester
Summer semester 2022

Exhibition Location / Event Location
  • Marienstraße 14
    (1. Obergeschoss)

Project description

Together we change the world with design.

In this module, students work with international designer, innovator and entrepreneur Katrin Oeding to gradually develop the brand identity of a holistic sustainable food brand. Design and sustainability are the drivers of new brands. Understanding the interplay and paying attention to both disciplines from conception to launch will be an important outcome of the module.

It all starts with a sustainable food concept and the conception of the brand identity including its purpose. In the course of the module, the students will develop a corporate design and design an unmistakable logo to go with it. So that the sustainable food brand can also be differentiated in the supermarket and online trade, the participants create a sustainable packaging design to match the product and design concept of the brand.

Exhibition Location / Event Location