Practical Workshop "Market Research" - Master Media Management
Project information
submitted by
Barbara Josefine Pauli
Mentors
Timo Janson, Jonas Steffl
Faculty:
Media
Degree programme:
Media Management (Master of Arts (M.A.))
Type of project presentation
Research project
Semester
Winter semester 2020/21
Project description
Results of the "Market Research" practical workshop, in which students of the Master's program in Media Management apply their acquired knowledge of market research and multivariate data analysis to practical projects with various partners from the media industry.
This year, four student research teams worked on four research questions and problems from different practice partners. The students were divided into teams of equal strength according to their knowledge of conducting empirical research and assigned to the various practical projects and research partners based on their preferences. The topics ranged from communication concepts to B2C marketing and target group research.
This winter semester, the practical partners included Just Spices (Düsseldorf), Förderverein Deutscher Kinderfilm e.V. (Erfurt), Thüringer Netkom (Weimar) and MDR (Leipzig).
Videos
https://vimeo.com/574525931
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https://vimeo.com/574524426
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https://vimeo.com/574831446
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Exhibition Location / Event Location
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