Medienkultur (Media Studies), B.A.

[Translate to English:] Studierende arbeiten im Untergeschoss der Universitätsbibliothek der Bauhaus-Universität Weimar

Pursuing a degree in Media Culture in Weimar.

The social phenomenon of the selfie, crowd innovation, the cultural technology of remixing and the interaction between humans and smartphones – no subject is off-limits for our students. The Media Studies program in Weimar takes a particularly broad approach: when we consider media studies, cultural studies and media economics, we are not only interested in mass media and communication media in the classic sense. Instead, we focus much more on medial transitions and connections to other areas of study, such as sociology, philosophy, history of science and cultural technology research. The faculty provides the freedom and trust for you to pursue your own interests and research projects. The infrastructure required for this exists, namely in small seminar groups and well-equipped rooms and libraries. The professors and university staff provide consultation on topics for seminar work and final projects.

A lively exchange with researchers from around the globe

A close exchange also takes place with the Internationales Kolleg für Kulturtechnikforschung und Medienphilosophie (IKKM) as well as the Competence Centre for Media Anthropology (KOMA). These are just two of the excellent research institutions at the Bauhaus-Universität Weimar with an international profile. These institutions will enable you to expand your horizons: researchers from around the world present their findings and invite you to participate in lively discussions on media concepts.

Networked thinking beyond Media Studies

Beside the seminars and lectures, you can participate in countless student initiatives in Weimar’s cultural scene: a media culture magazine (EJECT), film festival (backup) and exhibition (Marke.6) are just a few of the opportunities for you to gain fascinating practical experience alongside your studies. Find out more about student initiatives at the Bauhaus-Universität Weimar here.

Programme structure

During the two foundation semesters (Grundstudium), professors introduce key media and culture theories. You will learn how to analyse texts, the fundamentals of media economics and view films that will then be discussed – so you’ll get to go to the cinema regularly, too! You will also look at the bigger picture and take modules from the Computer Science and Media as well as the Media Art and Design programmes. You will be familiarised with fundamental methods and content during the foundation semesters (Grundstudium) and receive preliminary orientation for your further studies.

You will then be free to select courses and projects from the fields of Media Studies, Cultural Studies and Media Economics. In line with the Bauhaus tradition, the faculty offers project-based study. This mixed format comprising lectures and seminars in small groups will allow you to consider specific content in greater depth. You are able to choose from the courses offered by our professors and to plan your own individual timetable.

The practical module in the fourth or fifth semester can be used for an internship or in-depth project in the artistic field. A semester abroad is also possible and encouraged. The faculty will gladly help you to organise this and offers a variety of attractive exchange opportunities.

The sixth semester is devoted entirely to completing your final project. We do not assign you a topic. Instead, you yourself must decide on both a question and your supervisor. For more information on the study formalities, please see the study and examination regulations.

Programme content

In the Media Studies Bachelor’s programme, you can choose from the courses offered by our professors. Here’s a brief overview of our professors’ key teaching and research interests:

Archival and literary studies

  • Why and in which media formats do we archive – as individuals and collectively?
  • Do we change when our archiving formats change – when we move them to digital spaces, for example?
  • How can theories of archiving benefit from their direct cultural setting – the Weimar media theory of the town’s historical and cultural setting, for example – and vice versa?

Image theory

  • What do images do – and what do they want?
  • What effect do images have on people and how do people affect images?
  • How do we conduct research about – and with – images?
  • What forms of experience, reception and wishes evolve from the interaction with image media?

European media culture

  • What are the historical and contemporary media of a specific European media culture?
  • What knowledge of Europe do media produce or renounce?
  • Before the backdrop of globalisation and migration, how do media cultures differ in the east and west, north and south?

History and theory of cultural technologies

  • How does the understanding of culture change when it is not understood as an intellectual sphere but rather questions the techniques that generate culture in the first place?
  • What does it mean to consider the materiality and use of media?
  • How do cultural techniques establish and stabilise networks and infrastructures?

International management and media

  • How can the strategies and organisation of international media organisations be described, examined and understood?
  • What are the characteristics of organisation in the networked digital companies of today?
  • How do strategic, responsible and innovative practices enabling a reaction to economic, cultural and social changes and successful management of these look?

Marketing and media

  • What role do media play in marketing?
  • What are the particularities of marketing for media markets, consumers, products and enterprises?
  • How are new media influencing companies’ brand management?

Media management

  • What is management and what are media?
  • What are contemporary management tools?
  • How were management and organisation perceived in the past and what can we learn from this?

Media economics

  • How do media markets work?
  • Why are there special rules for media markets?
  • Why are some mergers between media enterprises permitted and others aren’t?
  • What are sharing economy companies and how are they different?

Media philosophy

  • What do media do?
  • If media influence our thoughts, actions and feelings, how should we reflect on our handling of media to take this into account?
  • If we do not allow ourselves to be led by the superficial talk of “the media” to the misguided assumption that we already know what media are: who or what is then described as a medium for whom or what in concrete media processes?
  • Should media processes be considered reciprocal – and as media for one another?
  • Is there such a thing as a life without media?
  • Do only humans have media? Or can media also be considered from something other than an anthropocentric perspective?
  • How can the relationships between humans, animals and technology be considered from a media perspective?

Media sociology

  • How do people use media and what impact do media have on them?
  • Under what conditions do (new) media evolve?
  • In what society do we live?

Philosophy of audiovisual media

  • How do media influence thinking on oneself and the world?
  • When people themselves can be media, what does this mean for the distinction between humans and media?
  • What is the difference between philosophy and media philosophy?

Theory of media worlds

  • How do media influence the development and spread of scientific findings?
  • What effect do innovative techniques such as visualisation, communication and the storage of scientific data have on research processes?
  • Conversely, how does scientific research contribute to the development of new media?

Film and media studies

  • How can I say what a film does?
  • Is there a language of film?
  • Is there a language for film?
  • Is there a language for what I see?
  • How can I express this?

Please see the course catalogue for an overview of all seminars and lectures currently on offer. For general descriptions of the module content and learning aims, please refer to the module catalogue.

Study requirements

  • Interest in different phenomena in media, cultural and everyday life
  • Willingness to engage in unconventional research topics and perspectives
  • Passion for open questions, long and sometimes extremely long theoretical texts and the scientific practice of wonder
  • Independence, creativity and flexibility in your studies
  • Openness to interdisciplinary initiatives and networks

Application procedure

In addition to your marks, we also wish to find out more about what you are like as a person. We therefore invite you to include a letter of motivation with your application. The Faculty of Media has decided against a numerus clausus procedure.

For more information on how to apply, please see here.

Career prospects

Media Studies graduates are independent professionals who are competent users of media products. You will learn to handle complex questions using unconventional, innovative and well-founded methods – exactly the skills that are in demand in today’s business world!

The opportunities for further study in Weimar or elsewhere are also diverse: depending on the specialisation chosen during the Bachelor’s degree, you can pursue studies in the field of Media Studies, Cultural Studies or Media Management. The Faculty of Media offers two research-oriented Master’s degree programmes in the fields of Media Studies and Media Management as well as a Master’s study programme in European Film and Media Studies.

The degree programme is not a practical media or artistic course, and thus does not prepare you for a specific profession. Instead, the focus is on imparting skills for challenging professions requiring creative and reflective thinking. The faculty supports and encourages external practical experience. The Careers Service can advise on the opportunities available after completing your studies.

Skills acquired during the degree in Media Studies:

  • Analytical thinking in the handling of products, processes and structures in media and culture
  • Independent, autonomous work
  • Academic qualification for Master’s programmes with a research focus
  • Presentation and research skills
  • Organisational and conceptual skills
  • Critical reflection on historical and contemporary everyday phenomena
  • Interdisciplinary work at the intersection between different stakeholders

Graduates are qualified for work in the following fields:

  • Cultural management, public relations
  • Editorial work (radio, print media, TV, online, publishing houses)
  • Film production, distribution and promotion
  • Decision management or (corporate) consulting for mass media and the entertainment industry
  • Programme development

Studying in Weimar

»As a study location, Weimar is small enough for a family-like, focused atmosphere but big enough to not be boring outside of your studies.« (Franziska Reichenbecher, Media Studies graduate)

»Weimar simply has the perfect infrastructure. It is a compact city with short distances between students and professors, theory and practice, design and thought.« (Martin Siegler, Media Studies graduate)

Despite its relatively small size and picture-book qualities, Weimar is by no means a sleepy, backwater town. And although it’s famous for Goethe, Schiller and the Bauhaus, Weimar has something for everyone - whether you’re an art and culture lover, night owl, sport enthusiast or gourmet. And all of this in downtown Weimar where nothing is further away than a ten-minute walk. You can look forward to visiting more than 20 museums, four cinemas, the Deutsches Nationaltheater, several small theatre venues, student clubs and concert events.

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