Dr. Marc Hassenzahl is a Professor and head of the »Experience Design« group at the Folkwang University of Arts in Essen, Germany. His research interests revolve around the positive aspects of interactive products, their beauty and the question of how to design for positive experiences. In 2010 he published the book »Experience Design: Technology for All the Right Reasons« (Morgan & Claypool Publishers).

For further information, visit his webpage at: www.marc-hassenzahl.de  

»Instead of focusing on form, materiality, and instrumentality only, designers and researchers now embrace emotion, story, and meaning. Through this, a good part of any designed artefact becomes intangible – experiences inscribed into the material, shaped by interaction. 

Obviously, those experiences must be designed, too. They must become an explicit objective of design, not only an appreciated by-product of use. They must be even considered before the product. In this view, experiences are stories told through interacting with the material. The designer becomes the author of those stories. While some stories are straightforward tales of pleasure and easily adopted by people, others may be more challenging.

Meaning, reflection and personal change often require a little friction. Consequently meaningful experiences can be bittersweet, »complicated pleasures« (to borrow a term from Dunne and Raby). This talk discusses the opportunities and challenges emerging from a notion of experience-oriented design that focuses on meaningful moments.«

About »bauhausinteraction.colloquium«:
The Bauhausinteraction Colloquium is a new interdisciplinary colloquium series at the Bauhaus-Universität Weimar which is to address issues between technology and arts+design and the humanities. This colloquium is organised by different disciplines at the Bauhaus-Universität, across media-informatics (applied computer sciences), media-design, media arts and product + interaction design.
The talks take place on Monday evenings. All talks are in english. In design, human–computer interaction, and software development, interaction design is »about shaping digital things for people’s use«, and alternately defined as the practice of designing interactive digital products, environments, systems, and services.

Beyond an interest in the mere form, interaction design has its main focus on human behavior and the interplay between human actions and technology. Coming from different disciplines in this colloquium we explore the central questions: Do we speak a common laguage? Are we ready for interdisciplinary dialogues and are we prepared for upcoming transdisciplinary challenges? Through a series of lectures and workshops on interaction design and related topics. A selection of internationally renowned speakers will give insights into their work, current developments and discussions. The colloquium provides a forum for exchange of ideas, impulses for inspiration and interdisciplinary collaboration.

Talk:

Date:
Wednesday, 26 June 2014 
7 p.m.

Location:
Bauhaus-Universität Weimar
Oberlichtsaal/main building 
Geschwister-Scholl-Straße 8
99423 Weimar

For further information please check » http://bauhausinteraction.org/colloquium/