Fallstudien zu Innovationen in der Medienpraxis: Gliederung
| Termin | Thema | Referenten |
| 13.04. | Einführung | Matthias Maier |
| 20.04. | To Win with Innovation - Kill R&D | Barbara Scheiter |
| 27.04. | Partnering for Results: A Case Study of Re-Engineering, the Corning Way | Samuel Oey |
| How Elan Grew by Staying Small | Michael Bauer | |
| 04.05. | Institutionalizing Alliance Skills | Florian Fodermeyer |
| How I.D.G. Builds Knowledge-Based Brands on Seven Continents | Katrin Schmid | |
| 11.05. | Competing Through Innovation: The Case of Broderbund | Matthias Weber |
| Inside Dell Computer Corporation | Michael Treutler | |
| 18.05. | Rank Xerox: Using Networking for Competitive Advantage | Stefanie Bierbaum |
| 25.05. | How Mondavi Is Growing Around the World | Juliane Nehrig |
| 01.06. | entfällt | |
| 08.06. | Digital Leadership | Anja Wussow |
| 3M | Susanne Möhring | |
| 15.06. | entfällt | |
| 22.06. | The New Economy of Organisation | Susanne Dietsch |
| 29.06. | Cisco Systems | Mark Möbius Fiede Schillmöller |
| 06.07. | Exkursion zur EXPO | |
| 13.07. | Abschlussdiskussion |