Timo Janson M.A.

Timo Janson successfully completed his bachelor’s degree in communication & multimedia management at the University of Applied Sciences Düsseldorf with a focus on communication management, public relations, marketing and website design. For his master’s degree in media management with a focus on media & marketing and media economics he transferred to Bauhaus-University Weimar.

During his time at university, he was working as a student assistant in a media and agencies and completed several internships. At the end of his master’s degree Timo Janson he worked as intern at Universal Music in Berlin, where he was trained in the field of digital marketing & analytics for the key accounts Spotify and VEVO.

In various term papers, his bachelor's and master's thesis, he addressed different aspects of branding & marketing music. His dissertation with the working title ”Brand management in the context of the digital transformation of the music industry” at the Faculty of Media he will continue his research on this topic.

Timo Janson has been working at the Chair for Marketing and Media Research as a research associate since June 2017.

Current lectures: Markstrat – International Strategic Marketing Simulation Annecy, Research Colloquium: Brand Communication Management – From Market Research to Communication Campaign