Prof. Dr. Jutta Emes

 

Jutta Emes (nee Müschen) assumed leadership of the Chair for Marketing and Media Research in 2010. Since 2014, she has held the parallel role of Prorector responsible for academics and international relations at the Bauhaus University in Weimar.

 

Previously, she was Professor for Marketing Management at Steinbeis University Berlin, as well as Acting Professor for International Management and Marketing at the Bundeswehr University Munich. She was also an instructor for International Marketing and Entrepreneurial Marketing at the University of Liechtenstein and Acting Professor at the Chair for Marketing at the University of Kassel.

 

Her academic background traces back to the Julius Maximilian University of Würzburg, where she studied business economics before taking positions as research assistant and research associate at the Chair for Business Economics and Marketing there. She earned her doctorate in 1998 on the topic of "Market Development in Middle and Eastern Europe," and her dissertation was honored with both the Herbert-Quandt-Förderpreis 1999 from Altana AG and the TU Dresden, as well as the Oberbank-Wissenschaftspreis 1999 from the State of Upper Austria, Johannes Kepler University Linz, and the Wirtschaftsblatt. In 2004 she qualified as Professor, addressing the topic "Sources of Profit in the Music Industry: Potential for the Creation of Value and Changes in the Industry due to Digitalisation." Jutta Emes is a trained advertising salesperson.

 

Research Focus: Media Marketing, Brand Management, Communication, Social Networks, International Market-Entry Strategies, Entrepreneurial Marketing, Marketing Strategies for Digital Goods, Empirical Market Research.

 

Current Courses:

 

Bachelor Colloquium, Study Module: Basics of Marketing, Project Module Marketing and Media: Media Brands and Communication, Master Colloquium: Marketing and Media

Bachelorkolloquium, Empirische Marktforschung, Entrepreneurial Marketing,Masterkolloquium: Marketing und Medien