Project Module: Applied Empirical Research

Instructors: Prof. Dr. Jutta Emes, Dr. des Julia Roll, David Zakoth M.Sc., Anne Jahn M.A. 

Number of CP: 12 CP, 8 credit hours

Type of Course: Project Module

This module makes the participants familiar with selected methods for collecting and analysing complex empirical data. The methods discussed include qualitative techniques as well as multivariate analyses.


Course Components:

Practical workshop and colloquium “market research”

Instructors: Anne Jahn M.A., Timo Janson M.A.

Number of CP: 6 CP, 4 credit hours

Type of Course: Seminar

Location: Gelber Saal, Albrecht-Dürer-Straße 2

In this course the students will work together in project teams and apply the knowledge of the lecture to a current and market-oriented case study and perform a marketing strategy for companies.



Multivariate Data Analysis

Instructors: Anne Jahn M.A.

Number of CP: 3 CP, 2 credit hours

Type of Course: Seminar

Location: Gelber Saal, Albrecht-Dürer-Straße 2 and Lint-Pool, Bauhausstraße 11

In this course selected multivariate techniques and methods of data analysis are being discussed. Furthermore, the students will use SPSS software in order to gain practical experience in multivariate methods.

Empirical Market Research

Instructor: Prof. Dr. Jutta Emes

Number of CP: 3 CP, 2 credit hours

Type of Course: Lecture

Location: Gelber Saal, Albrecht-Dürer-Straße 2

In this course, the students will learn how to plan, structure and design qualitative as well as quantitative surveys and questionnaires.