Jonas Steffl completed his Bachelor's degree in Applied Media Science at the Technical University of Ilmenau. He completed his master's degree in Media Management with a focus on Marketing and Media at the Bauhaus University in Weimar and at the International Business School at Vilnius University in Lithuania with a focus on Marketing Communications and International Business Strategy.
During his master studies, Mr. Steffl worked as a research assistant at the Chair of Media Economics at the Bauhaus-University Weimar. In addition, he completed numerous internships both in a communications agency and in companies, including PR consulting, campaign management and corporate brand development.
In the context of his doctoral project, Mr. Steffl is doing research on "Business Development and Brand Management - a reciprocal relationship". Since the winter semester 2018, Mr. Steffl has been working as a research assistant at the Chair of Marketing and Media.
Research focus: Brand Management, Business Development, Customer Experience