The design criteria have an aesthetic, semantic, symbolic, stylish, technical and material-related character. The design pieces are generally developed and created through research, conceptual consideration, free sensual investigation, sketches, experiments, material testing, digital design tools, presentations, models and patterns.
In addition to the product‘s aesthetics, understandability, necessity and attractiveness, product designers are also expected to consider related issues, e.g. sensible production methods, energy efficiency and resource conservation, and offer possible solutions.
Electronic technologies, in particular, which are firmly anchored in product design and manufacturing, require cooperative working methods and individuals who can reach a compromise without diminishing the quality of the final product. Product distribution, media-driven marketing activities, integration of products in material cycles and consumer behaviour are all fundamental components of design. The field of design must also respond to problems that the academic concept of art fails to resolve.
This pragmatic focus requires students to search, reflect, experiment, discuss and collaborate.
Following the prescribed duration of study of eight semesters, students obtain the »Bachelor of Arts« degree, the first-level certificate of professional qualification.