Strategic Design and Branding
Project information
submitted by
Sarah Reichelt
Co-Authors
Imani Fee Hallein, Sarah Reichelt, Florian Dally, Johanna Ernsing, Louise Richter, Kilian Nowak, Anna Lennemann, Nele Brinkmann, Juli Mahn, Hanna Anna Sterrler, David Leucht, Adrian Arauner, Peiyi Huang, Aleyna Akbaba, Leonard Schultz, Julian Solmsdorff
Mentors
Professor Gerrit Babtist, Klea Marie Schlimm
Faculty:
Art and Design
Degree programme:
Product Design (Bachelor of Arts (B.A.))
Type of project presentation
Exhibition
Project description
In a rapidly changing world, we as designers are required not only to develop creative solutions, but also to have a deep understanding of business strategies and market requirements. The Strategic Design and Branding course provided us with essential skills that are essential for professional life by highlighting the role of design in the context of business practices and the market economy.
This module prepared us to put our creativity at the service of a company and to develop a sense of its brand and identity. The aim was to create an awareness of the complex demands of the market and to develop an individual, critical attitude towards the prevailing design culture and consumer behavior.
The course content covered a variety of methodologies crucial to analyzing and developing products for different brands.
Exhibition Location / Event Location
- Geschwister-Scholl-Straße 7 - Van-de-Velde-Bau, 013