Winterwerkschau 2023: Projects

Deep Type Flow

Project information

submitted by
Marcel Saidov

Mentors
Marcel Saidov

Faculty:
Art and Design

Degree programme:
Visual Communication (Bachelor of Arts (B.A.)),
Visual Communication (Master of Arts (M.A.))

Type of project presentation
Exhibition


Project description

Based on a visit to the archive, we will look at Italic, Slanted and Script typefaces. The historical typefaces in the archive will be used as a starting point to develop a contemporary design. In our research, we will look at the history, appearance, and possible applications of typefaces that suggest movement and motion. This research will help us find other references that share an aesthetic, context, or methodology with the original work in order to understand the historical relationship of calligraphy, technology, and aesthetics of the work. Within the course, we will explore calligraphic fundamentals to trace the origins of type design. Each project should result in an applied typeface that has a contemporary character, addresses the theme of movement and dynamics, and is conceptually grounded in history.

Exhibition Location / Event Location

  • Marienstraße 14, 1 OG
  • Marienstraße 14, 1 OG