Tetra Pak – bad or good?
Project information
submitted by
Masihne Patricia Rasuli
Co-Authors
Noeme Effenberger, Lea-Sophie Groß, Nele Hahn, Judith Klingner, Lucia Lippold, Hye-So Lee, Anna Strietzel
Mentors
Prof. Burkhart von Scheven, M.A. Masihne Rasuli
Faculty:
Art and Design
Degree programme:
Visual Communication (Bachelor of Arts (B.A.)),
Visual Communication (Master of Arts (M.A.))
Type of project presentation
Exhibition
Contributors:
Tetra Pak
Project description
In this Projekt we have taken a closer look at Tetra Pak – the "world leading food processing and packaging solutions company". ON THE ONE HAND: Tetra Pak has been on the world market for 70 years and states: „Sustainability is a core part of our business model“. ON THE OTHER HAND: Quite a few NGOs run campaigns against Tetra Paks carton packaging, e. g. Deutsche Umwelthilfe.
We invited both sides for talks and directly worked together with the management of Tetra Pak Germany. After making up our minds, our practical work has developed around communications formats – on- and offline, still or moving pictures, (sub-)brand appearances, new design or material concepts for sustainable packaging, apps, information graphics etc. Plus experimental formats, that we have discovered throughout the semester.
Exhibition Location / Event Location
- Marienstraße 1b, R. 305