What does it feel like to wear a jacket made from 40 drinks cartons? Well – not much different from wearing a traditional jacket. The difference: it is made from recycled materials and also presents a solution for dealing with used beverage cartons.

Beverage cartons are not particularly sustainable, as they are downcycled and must not be produced from recycled materials – which results in high resource consumption. That’s why upcycling solutions are important: they give beverage cartons a longer second life.

The UNSUSTAINABLE brand aims to raise awareness of this “unsustainability” – while contributing to a future where a former UNSUSTAINABLE becomes SUSTAINABLE.