From 1997 until 2002, Michael Paul studied Business Administration at the Leibniz University of Hanover, Dublin City University Business School, and the Department of Journalism and Communication Research, Hanover, focusing on marketing, international economics, and media research. He received student scholarships from the European Union (Sokrates/Erasmus) and the German Academic Exchange Service (DAAD). Michael Paul gathered work experience during internships at BEB, DaimlerChrysler, and the German Chamber of Commerce in Colombia. He also worked several years as a member of the editorial staff of Radio Flora. He graduated in 2002 with a master degree (Diplom-Ökonom). From June 2003 until July 2008 Michael Paul was a doctoral student at the Bauhaus-University of Weimar. In his doctoral dissertation, he proposed guidelines for theory building in marketing and developed a theory of repeat purchase drivers for consumer services. From August 2008 until March 2010, he was Assistant Professor of Marketing at Bauhaus-University of Weimar. Since April 2010, he serves as an Acting Professor of Marketing and Media at the Faculty of Media at Bauhaus-University of Weimar.

Michael Paul has published articles in Advances in International Marketing, Journal of Marketing, Journal of the Academy of Marketing Science, and Service Business. An International Journal. He has reviewed for the 2005 Academy of Marketing Science Annual Conference, the 2007 European Marketing Academy Conference, the 2009 American Marketing Association Summer Educators' Conference, Marketing ZFP, Social Behavior and Personality: An International Journal, The Service Industries Journal, and zfbf. His doctoral dissertation ("Theory Building in Marketing") has been published in 2008 at EUL Publishing. Michael Paul has presented his work on several international conferences. He has won the Best Paper Presentation Award of the 14th International Colloquium on Relationship Marketing and the Best Paper Arward of the 2008 Rostock Conference on Service Research. His research has been supported by the German Research Foundation (DFG) and the German Academic Exchange Service (DAAD) through several travel grants.

A recent version of Michael Paul's CV can be downloaded here (last updated April 2010).

• August 10, 2009: Do Relationship Marketing Instruments Really Have an Impact on Service Customers? Insights from a Large-Scale Field Experiment, 2009 AMA Summer Educators` Conference, Chicago, IL (with Thorsten Hennig-Thurau and Georg Puchner).

• June 12, 2009: Modeling the Chain of Effects of Relationship Marketing Instruments on Customer Perceptions and Behaviors, QUIS 11 Service Conference, Wolfsburg, Germany (with Thorsten Hennig-Thurau and Georg Puchner).

• June 06, 2009: Demystifying YouTube: An Analysis of the Drivers of User-Generated Online Video Consumption, 2009 INFORMS Marketing Science Conference, Ann Arbor, MI (with Caroline Wiertz, Thorsten Hennig-Thurau, and Björn Bohnenkamp).

• June 05, 2009: The Impact of Service Rules on Attitudes and Behavior of Employees and Customers,  71st Annual Conference of the German Academic Association for Business Research (VHB), Nuremberg, Germany (with Thorsten Hennig-Thurau).

• October 05, 2008: The Impact of Relationship Marketing Actions on Customer Attitudes and Behavior: Insights from a Large-Scale Field Experiment, 2008 Frontiers in Service Conference, College Park, MD (with Thorsten Hennig-Thurau and Georg Puchner).

• September 11, 2008: How to Allocate Marketing Ressources across Multiple Service Channels? A Customer Value Approach, 2008 Rostock Conference on Service Research, Rostock (with Thorsten Hennig-Thurau and Thomas Rudolph). This paper received the Best Paper Award.

• August, 11, 2008: Using Customer Equity to Determine Optimal Multi-Channel Strategies, 2008 AMA Summer Educators` Conference, San Diego, CA (with Thorsten Hennig-Thurau and Thomas Rudolph).

• June, 07, 2008: Identifying the Right Mix of Bricks and Clicks: Customer Equity Maximizing Multichannel Strategies for Service Firms, SERVSIG International Research Conference 2008, Liverpool (with Thorsten Hennig-Thurau and Thomas Rudolph).

• September, 28, 2007: Determinanten des Wiederkaufverhaltens bei Dienstleistungsunternehmen: Ein Beispiel für Theorieentwicklung im Marketing, Forschungstagung Marketing, Berlin.

• August, 04, 2007: Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust, 2007 AMA Summer Educators` Conference, Washington D.C. (with Thorsten Hennig-Thurau).

• May 23, 2007: Standardizing Frontline Employee Behavior: The Impact of Aesthetic, Emotional, and Verbal Rules on Service Customers, 36th Annual Conference of the European Marketing Academy, Reykjavik (with Thorsten Hennig-Thurau).

• September 15, 2006: Jeopardizing Customer Loyalty through Economic Bonus Programs? A Cognitive-Evaluation Theory Perspective of Service Relationships, 14th International Colloquium in Relationship Marketing, Leipzig (with Thorsten Hennig-Thurau). This paper received the Best Paper Presentation Award.

• September 15, 2006: Toward a Means-End Theory of Service Relationships: Developing a Coherent Framework and Assessing Driver Importance, 14th International Colloquium in Relationship Marketing, Leipzig (with Thorsten Hennig-Thurau).

• August 05, 2006: Toward a Means-End Theory of Servíce Relationships: Linking Relationship-Driving Benefits with Service Attributes and Motivational Values, 2006 AMA Summer Educators` Conference, Chicago, IL (with Thorsten Hennig-Thurau, Dwayne D. Gremler, Kevin P. Gwinner, and Caroline Wiertz).

• May 28, 2005: Not All Smiles Are Created Equal: How Employee-Customer Emotional Contagion Impacts Service Relationships, 2005 Academy of Marketing Science North-American Conference, Tampa, FL (with Thorsten Hennig-Thurau, Markus Groth, and Dwayne D. Gremler).

• April 16, 2005: Emotional Contagion in Service Delivery: How Employee Emotions Impact Customers, 20th annual meeting of the Society for Industrial and Organizational Psychology, Los Angeles, CA (with Thorsten Hennig-Thurau and Markus Groth).

• Oktober 29, 2004: The `Why´ of Service Relationships: Applying Means-End Theory to Understand Consumers` Desire for Relationship Building, 2004 Frontiers in Service Conference, Miami, FL (with Thorsten Hennig-Thurau, Dwayne D. Gremler, and Kevin P. Gwinner).